PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.
PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowposterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.
PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.
PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising, and more.
A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.
PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.
We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.
PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.
BE SEEN in more than 25 Cities and 500 Neighborhoods
PMD Windowposter™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 25 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.
LATEST BLOG POSTS
We’ve made a name for our clients in some of the most ad-saturated markets in the world. So when people ask how we compete with the neon lights of Times Square and the billboards that line Sunset Boulevard, we like to tell them that the first step is good design.
In the past, we’ve spoken about what an effectively designed poster looks like. Today, we’re revisiting that concept to shine the spotlight two of our current campaigns. Check out the latest creatives from the Chicago White Sox and the Brooklyn Museum:
These ads meet all the criteria of our Effective Design Rating scale.
- They convey the message.
- They are visible from a distance.
- They succeed in attracting the intended audience.
The most striking characteristic of the Sox campaign is its simplicity – through the saturated colors and distinct graphic logo, the artwork speaks for itself.
On a street crowded with busy ads, the white lettering against the deep navy background pops; as viewers approach, evocative details – the fine stitching, the sturdy canvas of the baseball cap background – become apparent, conjuring, perhaps, memories of one’s own very first ball game, or a hat worn by a beloved relative.
Sometimes, too much information is worse than not enough. This ad is a perfect example of that truism… and it doesn’t hurt that the Sox complemented their WindowPoster™ campaign with a series of mini-pocket calendars that provide details on the season’s schedule.
We’re also advertising the phenomenal exhibit “Georgia O’Keeffe: Living Modern” running at the Brooklyn Museum. The above postcard designs maximize the medium’s limited space by mixing vibrant images with bold, minimal text, effectively communicating the most important information while retaining the impact of the artwork.
As you may know, at PMD Media our motto is BE SEEN – and while visibility counts, we know that where you’re seen and the message you broadcast matter, too. Whether it’s an album cover, a website layout, or a WindowPoster™ display, good design makes all the difference.
Please call or e-mail us today for a consultation on your campaign. We’re always excited to hear (and see!) what our friends are up to.
Don’t underestimate the impact a relatively small media buy can have.
Just as one key to a successful business in the “real” world is “location, location, location”, the same holds true in the digital sphere: where your ads are located make all the difference. Ads for women’s handbags may not perform well when hosted on a men’s body-building website… just as ads advertising an event in South Bend, Indiana probably won’t produce conversions if they appear on computer screens in Sulawesi, Indonesia. That’s where programmatic advertising comes into play: by targeting specific geographic and demographic contingents, programmatic advertising makes efficient use of your media budget.
For those new to the digital advertising sphere, this might all sound a little complicated – and expensive. The good news is that generating an impressive ROI doesn’t mean spending huge bucks. Plus, unlike other forms of advertising, digital advertising allows advertisers to immediately track engagement metrics, allowing you to observe direct results of your campaign – whether you’re looking to fulfill impressions, generate clicks, or create conversions.
We recently ran a campaign to promote ticket sales for the Chicago Open Air music festival… and the results were pretty spectacular.
To publicize the 2nd annual Chicago Open Air music festival, Live Nation and Danny Wimmer Presents enlisted PMD Media to BE SEEN in Chicago and the Chicagoland area.
In addition to a WindowPoster™ campaign targeting the north-western neighborhoods of Chicago, PMD launched a Digital Integration campaign to publicize the event.
With the client’s $3,900 budget, we purchased ads to serve a target audience based on both demographic and geographic characteristics. That initial investment ultimately led to over $72,000.00 in ticket sales.
By incorporating the hard data gleaned through pre-launch analysis with a series of monitored optimizations based on real-time audience engagement, PMD produced maximum results. In just a month, the digital campaign generated hundreds of ticket sales, ultimately producing an 1870% ROAS (Return on Ad Spend)… and, in tandem with the Windowposter™ flight, created over 4,400,000 unique impressions.
Looking for a way to make your campaign stand out? The first place to start is the ad itself. Effective outdoor advertisements feature bold graphics, creative artwork, and minimal text.
One of our favorite examples is the campaign we ran for the Golden State Warriors: the vibrant, saturated colors and striking image of NBA MVP Steph Curry make this a memorable, eye-catching ad.
For years, the Warriors were regarded as one of the league’s perpetually abysmal teams. In 2014, though, things heated up: the Warriors completed the season with a 67-15 record… and won the NBA Championship the next year. They’ve become one of the league’s most entertaining teams to watch, known for their players’ ability to sink three-point shots from virtually across the court.
To drive ticket sales and garner even more support from the Bay Area community, the Warriors launched a local, multi-channel media campaign promoting the coming season. PMD Media placed 500 WindowPoster™ displays strategically across the Bay Area to reach consumers at the shops and small businesses they frequent.
While the Golden State Warriors campaign succeeded in generating ticket sales and creating buzz for the upcoming season, it also inspired pride in the Bay Area and its surrounding communities. Our WindowPoster™ displays have been proven time and again to effectively generate revenue and increase brand awareness – but in this case, they also provided the unexpected benefit of mobilizing local passions… We’d like to think this enthusiasm helped to buoy the team into their Championship victory. Go Warriors!