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PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.

SERVICES

PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowposterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.

PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.

PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising, and more.

A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.

PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.

We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.

PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.

PMD’s impression data is completely unparalleled. Our traffic flow analysis will show you exactly how many impressions, and potential customers, your campaign will generate.

BE SEEN in more than 25 Cities and 500 Neighborhoods

PMD Windowposter™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 25 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.

LATEST BLOG POSTS

SOUND & VISION: THE 2018 GRAMMY DESIGN AWARDS

The 60th Annual Grammy Awards air live this Sunday, January 28th – and for the first time in fifteen years, the National Academy of Recording is foregoing sunny Los Angeles and holding the event on the freezing East Coast at New York City’s Madison Square Garden.

Nominees this year brought their A game – and we’re excited about “Best Album” category – though not for the reasons you might think.

While the sounds of “Best Album” nominees Childish Gambino, Lorde, Kendrick Lamar, Jay-Z, and Bruno Mars all deserve praise for sonic artistry and emotional reach, as poster people, we can’t help but focus on the creativity evident in these artists’ respective album covers – and how the compelling designs generated publicity for these albums long before they hit the shelves.

If we were judging album covers like a red carpet, we’d say there are three big trends this year: the use of light, the color blue, and typeface (or lack thereof). Here are – in our opinion – the top “looks”.

music advertising posters wildpostings

       Childish Gambino’s Awaken, My Love!

Childish Gambino’s Awaken, My Love! first entered the public consciousness via a tweet that linked to what would later be revealed to be the record’s cover. The linked image – featuring the face of a black woman, cast in a cobalt blue light, her eyes rolled back and mouth open as if in ecstasy – instantly evoked curiosity amongst fans, who were particularly fascinated by the intricate headdress adorning the disembodied head.

A small internet conspiracy grew from this initial frisson of mystery – intrepid fans of Gambino (aka the writer-actor-producer and “Friend of PMD” Donald Glover) noted the image appeared again as a prop in Glover’s television show Atlanta. By the time sleuths had traced the headdress back to Brooklyn artist Laura Wass, Gambino covertly announced a series of secret concerts to promote Awaken’s release – effectively harnessing the buzz generated by his mysterious artwork drop into a three night experiential bonanza.

poster advertising

                           Lorde’s Melodrama

In a stark departure from the minimalist, text-only cover of her debut album Pure Heroine, Lorde (aka 20 year-old Ella Yelich-O’Connor, another “Friend of PMD”) embraced the delicacy of portraiture for her sophomore record Melodrama.

The cover of Melodrama features a painterly representation of the artist (an oil composition by Brooklyn-based Sam McKinnis), her head cradled in a mess of pillows, the light illuminating the exposed half of her face.

Intended to capture “the last two wild, fluorescent years” of Lorde’s adolescence, the record’s synth-heavy beats and new wave sound back heady vocals. Lorde’s lyric abilities shine just as brightly as they did on her much heralded debut – perhaps even more so. To crib Pitchfork’s assessment of the album: it’s nothing less than luminous.

poster advertising

                    Kendrick Lamar’s DAMN.

Compared to the relatively contemplative hues employed in Awaken! and Melodrama‘s artwork, Kendrick Lamar’s DAMN. is loud and abrasive – and that’s just how designer Vlad Sepetov, a long time Lamar collaborator, envisioned it.

After the initial album preview, Twitter lit up as fans questioned the album’s minimalist look… or what some perceived as “bad design”. Sepetov fired back, noting, “Just given the bare bones, we fleshed something out that has a lot of people talking.”

Indeed: DAMN. managed to make perhaps the greatest cultural impact of the year. While Jay-Z’s 4:44 succeeded as a marketing effort before the album’s release, inciting curiosity among the general public by plastering transit stations and billboards with the cryptic numbers (or is it a time?), Sepetov’s bright red lettering incidentally aided a sustained marketing campaign – the instantly “memeable” typeface continues to appear across the internet, months after Lamar’s album dropped.

What were your favorites this year? Want to chat about good design? Drop us a line! In the meantime, and enjoy the Grammys!

INDUSTRY ALERT: NIELSEN RELEASES DEFINITIVE POSTER ADVERTISING STUDY

poster advertising

The Advertising industry’s oldest and most trusted partner, Nielsen, just released the definitive study on outdoor poster advertising. You’ll want to take a look!

We thought we’d share some top line facts & figures:

AUDIENCE: Poster viewership is highest among young adults ages 25-34, with 71% of survey participants in that age group reporting having viewed a poster within the past month.

REACH: 94% of those who noticed a poster report that they look at the advertising messages either all, most, or some of the time.

ACTIVATION: Posters drive consumer action – both online and off. After viewing poster advertisements:

– 40% of those surveyed visited the business advertised

– 40% talked about what they saw with friends and/or family

– 30% searched online for more details about the message

– 24% made a purchase at the business advertised

– 18% attended the event advertised

Download the full study Nielsen OAAA Poster Advertising Study

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