PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.
PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowposterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.
PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.
PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising, and more.
A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.
PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.
We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.
PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.
BE SEEN in more than 25 Cities and 500 Neighborhoods
PMD Windowposter™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 25 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.
LATEST BLOG POSTS
The last few years bear witness to the continued good economic fortune of New York: from the well-tended foliage at Madison Square Park to the throngs of tourists visiting the Williamsburg waterfront, the city remains not only a destination for culture, but for consumption.
So why, then, are the traditional retail corridors blighted with empty storefronts and red “FOR RENT” signs?
Economist Tim Wu, in a 2015 New Yorker article, speculates that many of these unfilled vacancies can be attributed to landlord greed: why lease your space to a mom-and-pop shop when you can hold out for the big bucks corporate retailers – like Duane Reade and Citi Bank – are willing to pay?
This tendency seems to be exacerbated in areas with landlords who hold mini-monopolies: dropping the price on a single storefront may cause the prices on nearby locations to fall. As Wu notes, “That suggests waiting for Marc Jacobs instead of renting to Jane Jacobs”.
That remark proved uncanny: In May of 2017, New York State Senator Brad Hoylman released a special report entitled Bleaker on Bleecker: A Snapshot of High-Rent Blight in Greenwich Village and Chelsea. The report detailed the unusually high retail vacancy rates along Bleecker Street between 6th and 8th Avenues: 18.44% of retail spaces (or 26 of 141 shops) were vacant in the spring of 2017.
Hoylman’s figure is astonishingly high (The New York Times cites 5% as the standard commercial vacancy rate associated with middle-class metropolitan areas) – and is even more extraordinary given the neighborhood’s reputation as a high-end retail destination. It seems that even Marc Jacobs has priced himself out – in the past two years, the company has shuttered five of its six retail locations along Bleecker.
Though Jacob’s team remains quiet on the brand’s exit from the neighborhood, the turnover rate of merchants is high, a symptom of what Wu termed “high-rent blight”, a phenomenon unique to upscale (and rapidly gentrifying) neighborhoods. On Curbed, writer Emily Nonko summed up the situation nicely: “High-end companies pushed out longtime, diverse businesses that called Bleecker Street home, and when the newcomers couldn’t get enough traffic to justify the sky-high rents, they shuttered and left the block empty”.
Unfortunately, this affliction has spread throughout the city. In early June, Manhattan Borough President Gale Brewer announced that Broadway, historically a prime retail corridor, currently features 188 empty and/or vacant storefronts. Fifth Avenue, another destination for high-end fashions and furnishings, saw vacancy rates increase year over year: according to real estate firm Cushman & Wakefield, the vacancy rate for 5th Avenue between 49th and 60th Street was 17.4% in the first quarter of 2017; the stretch of 5th Avenue between 42nd and 49th boasted a vacancy rate of 32.8%.
These vacancies are pervasive enough to inspire Vacant New York, a website run by one man intent on mapping all available storefronts in the city.
So why does this matter?
It’s discouraging to see beloved neighborhood establishments shutter their doors, only to be replaced by corporate chains. This erosion of local character makes the city less vibrant and diverse… and now that we’ve reached the point that the chains have priced themselves out, it’s time to reevaluate the way we approach local businesses.
Independently owned stores, cafes, salons and other small businesses are PMD’s business. We exist because our clients get SEEN in these windows; our outdoor advertising network is comprised of these same indie storefronts.
When our network partners move, close, or just disappear, we notice. And you should, too! Small businesses attract foot traffic, create jobs, and bolster neighborhood economies: 68% of money spent at independent businesses is funneled back into the local economy, compared to only 43% via big box chain stores. Most of all, they foster a sense of place and community – an invaluable service that neither Starbucks nor CVS can provide.
Over the years, we’ve come up with a few methods to demonstrate the real R.O.I. associated with WindowPoster™ displays. Most recently, our Digital Integration capabilities have allowed us to collect data that underscores the impact our displays have on boosting ticket sales and raising awareness of events and institutions.This summer, we installed 350 WindowPoster™ displays in tandem with a digital campaign to promote Hansel & Gretel, an interactive exhibit at New York’s famed Park Avenue Armory. In addition to generating tens of thousands of dollars in direct Return On Ad Spend, the data from the digital campaign revealed just how effective our OOH efforts are:
Neighborhoods with WindowPoster™ displays composed 7 of the Top 10 performing neighborhoods in terms of conversion volume.
And those other 3 neighborhoods? They’re areas directly adjacent to neighborhoods where WindowPoster™ displays went up.
That’s the estimated amount of effective consumer spend that the U.S. ad industry leaves on the table annually by opting out of integrated, multi-platform campaigns.
Studies continue to show that multi-platform advertising increases the reach, ROI, and overall efficacy of any campaign. But did you know that integrating just one other media form into an outdoor campaign can increase ROI and consumer engagement by 60%?
[Upcoming: PMD White Paper – Guide to Maximizing Your Multi-Platform Campaign]
Adding digital to a campaign based on a traditional media platform like OOH produces a significant kicker effect (that magical 60%) that blows away the amplification effects of combining two or three forms of traditional media.
Keep your eyes on your inbox for the release up our upcoming White Paper on maximizing your multi-platform campaign