PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.
PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowposterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.
PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.
PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising, and more.
A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.
PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.
We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.
PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.
BE SEEN in more than 25 Cities and 500 Neighborhoods
PMD Windowposter™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 25 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.
LATEST BLOG POSTS
Don’t get us wrong, some of our closest friends occupy top positions at the biggest media agencies across the country. But last week, as we attended yet another meeting at one of the industry’s premier firms, we realized there’s a lot wrong with the big agency model.
It lead us to ask a very simple, but curious question: why do major clients – the Coca-Colas, Verizons, and Chase Banks of the world – keep bouncing from agency to agency?
The answer is simple but not so simple… these big agencies, in their relentless desire to maintain the status quo, lack the “secret sauce”, that special alchemy of risk and agility that can take an otherwise average campaign to the next level.
So how should they approach their media planning differently? Well, we’re glad you asked.
While the big guys are out buying billboard space, we’re on the street, looking for fresh ways to get our clients’ brands and messages directly in front of the customers they are looking to engage with. It’s so micro-targeted that we literally can’t miss.
Want to reach Spanish-speaking customers in NYC, LA, and Miami? We’ll post ads along the distribution routes of the top Spanish-language newspapers and get you front, center, and in their face.
Looking to get downloads for your fitness app? We’ll integrate digital contextual targeting to guarantee every cent of your outdoor media buy goes towards reaching the users that are 100% interested in fitness.
They go up as buildings go down. They line walkways and adorn construction sites. We know you’ve seen them – because they’re everywhere.
Wildposting – or “poster sniping” in Out-of-Home lingo, exists in almost every urban center. Wildposting is a part of a fly-by-night, grey economy that specializes in ephemeral advertising: hand bills and wheat-pasted one sheets that go up with the knowledge that the ads may very well come down just days – or hours – after they are posted.
The ubiquity of wildpostings has led many of our clients to ask us whether they’re worth it. We’re biased, of course, but at the end of the day, we’re poster people… so here’s our guide to evaluating whether wildpostings will work for you.
A few things to consider:
What kind of impact do you want to make?
The major benefit of classic, wheat-pasted wildpostings is repetition: the quintessential wildposting features a series of the same image (or a series of alternating, coordinated images) in a row, generally covering the walls of construction sites, abandoned buildings, or, unfortunately, in some cases, commissioned public art murals.
The reiteration of a series of images lends itself to emblazoning a particular image or message on the minds of passerby. But then to make an impact, your image or message has to particularly resonate. A major downside of repetitive wildpostings, especially in visually chaotic urban centers, is the tendency of these wheat-pasted displays to recede into the streetscape, becoming a backdrop to city life rather than a focal point.
Which brings us to quality.
How much do you care about it?
The practice of poster sniping is frequently associated with street artists and graffiti for a reason: what goes up usually comes down… or gets covered by something else.
Perhaps the biggest con of wildpostings is their short life span: wheat-pasted posters that are not removed by local authorities suffer from damage both from the elements and the whims of free-wheeling locals. If you live in New York City, we’re certain you’ve seen a, erm, phallic image scrawled across an otherwise PG-rated street-side wildposting at least once (if not a few times a day).
If you’re looking to max out an extremely tight budget, wildpostings seem like the obvious solution: as many highly profitable wildposting companies will tell you, low-quality paper and wheat-paste cost pennies on the dollar. For volunteer-run campaigns, DIY wildposting is the perfect option.
On the flip side – to mount a campaign with broad reach and sustained duration, wildposting services are not cheap – especially given the limited duration of sniping campaigns.
While these companies are paid to make sure a certain number of flyers or posters go up, they do not maintain or replace the inevitably lost or damaged papers – so a budget of thousands to cover posting only ensures a brief moment of visibility.
Finally: Are you willing to take a risk?
Because poster sniping companies typically do not possess their own inventory networks, clients may have limited ability to control where their message appears. Firms that specialize in poster sniping also generally do not compensate property owners for posting or for the damage these posts can cause (and, in some cases, these firms also neglect to compensate their contractors).
If you’re looking to mount a quick and dirty campaign, mix up some glue and get your staple gun ready: wildposting just might work for you! Otherwise, our recommendation is – as always – to diversify your media mix as much as budget allows. We’re biased, but these days, the integration of print and digital seems like a no-brainer for driving ROAS.
When The Park Avenue Armory decided to revive the classic Eugene O’Neill play The Hairy Ape with a fresh staging and all-star cast, they reached out to PMD Media to BE SEEN both online and outdoors throughout New York City.
In addition to installing over 350 WindowPoster™ Displays across Manhattan and Brooklyn, PMD also placed digital ads for The Hairy Ape on international websites including the New York Times, AOL, Spotify, and the Huffington Post in addition to theatre-focused sites like Broadway World, and Playbill.com.
Ultimately, the campaign’s initial spend generated a 1848% ROAS (Return On Ad Spend) … and between the WindowPoster™ displays and digital ads, we created over 4.7 million impressions.
Data collected throughout the campaign reflects the efficacy of PMD’s proprietary geofencing techniques: the digital campaign generated nearly 1,000 direct conversions, with the majority of those transactions coming from neighborhoods targeted with both Windowposter™ Displays as well as digital ads.
We’re ecstatic at the commercial success of The Hairy Ape WindowPoster™ digital integration campaign… but even more excited to congratulate the cast, crew, and staff at the Park Avenue Armory on their scintillating show!
In addition to receiving rave reviews from the New York Times and The Daily Beast, the show garnered an impressive eight Drama Desk Award nominations, including nods to lead Bobby Cannavale, director Richard Jones, and set designer Stewart Laing.
We’re looking forward to the 62nd Annual Drama Desk Awards this Sunday, June 4th, and expect our good friends at the Park Avenue Armory to steal the show!