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PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.

SERVICES

PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowPosterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.

PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.

PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising and more.

A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.

PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.

We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.

PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.

PMD’s impression data is completely unparalleled. Our traffic flow analysis will show you exactly how many impressions, and potential customers, your campaign will generate.

BE SEEN in more than 50 Cities and 500 Neighborhoods

PMD WindowPoster™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 50 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.

LATEST BLOG POSTS

Digital Integration:The Best of Digital & Outdoor

For over 25 years, PMD Media has worked tirelessly to achieve the highest ROI for our clients. Nothing has allowed us to achieve this goal more than Digital Integration: the trade term we use to describe the coupling of our national outdoor advertising network, and digital programmatic media.

In today’s fractured advertising climate, multiple touch-points are a must. It’s simply an imperative to have more than one advertising medium selling your message.

This summer, our WindowPoster™Displays were seen along with a digital campaign to promote an event in New York City. In addition to generating tens of thousands of dollars in direct Return On Ad Spend (ROAS) from mobile, the data from the digital campaign revealed just how effective our OOH efforts were.

Neighborhoods with WindowPoster™ displays composed 7 of the Top 10 performing neighborhoods in terms of digital conversions. These 7 neighborhoods accounted for 81.2% of ticket sales of the entire campaign.

Along with a 381% ROAS, the data from the digital portion of the campaign proved just how effective our efforts were. Multi-channel ad campaigns, executed in the same geographic areas at the same time, means effective advertising dollars spent.

Get in touch today for a custom campaign plan, see how well our Digital Integration campaigns can work to sell your product.

Go For a Walk on the Longest Day of the Year

Summer is finally here! With it comes longer days, louder nights, and people flocking outside to enjoy the warm weather.

​Ask any New York straphanger​, Chicago L rider, or Boston T straddler, they’ll take walking over being stuck on an overcrowded train​​ any day.

Urban dwellers aren’t alone in their love for this low intensity method to get from here to there. All across the country, people want to stretch their legs and be outside. The more people are filing into the streets, the more opportunity there is, not only for wellness, but to get your message out about your brand.

If the key to a successful advertising campaign is capturing attention, then the first step towards reaching your desired audience is getting your message SEEN in places where people live, work, and play.

In every season, but especially the summertime, that means advertising outside.

Outdoor advertising targets people out of their homes, on the streets, in the storefronts. Couple outdoor with the small screen of mobile, and multiple touch point campaigns are affordable, effective, and within reach for any marketer.

What better way to target your consumer than placing your messaging in storefront windows and on their mobile devices?

Feel free to email me back to discuss ways PMD can help. In the meantime, take a break, walk outside, enjoy the fresh air, I’ll be here when you get back to your desk 😉

Dean Stallone
Chief Executive Officer | PMD Media
19 W 21st St Suite 901
New York, NY 10010
P: 212.979.0007
pmd.media

What Good Is Facebook?

I’ll admit it; I’m uneasy with sharing too much.

I have my own personal issues with social media, always have. I try to be as funny, outgoing, and transparent as I possibly can, on all channels; Instagram, Twitter, Linkedin, Tumblr. But it’s hard coming from an inherently private person like me.

The recent news has not helped me or millions of other Americans move towards sharing more. Everyone’s favorite social-punching-bag-du-jour, Facebook, has taken a lot of hits lately; Russian fake news, pyschographic ad targeting with stolen data, Mark Zuckerburg dragged before Congress and the EU – it all seems bleak for the world’s largest social media platform, and sharing as a whole.

So it may come as a surprise that there are actually positive things coming out of Menlo Park lately.

In the last few months, Facebook has created and produced events for a new initiative focusing on small businesses called Facebook Community Boost. Set to visit 30 cities in 2018, Facebook Community Boost is on a mission with a few goals in mind; 1. work with local organizations to provide digital skills and training for people in need of work; 2. advise entrepreneurs how to get started; 3. help existing local businesses and nonprofits get the most out of the internet.Since 2011, Facebook has invested more than $1 billion to support small businesses. Research results by Morning Consult, showed 56% of U.S. small and medium-sized businesses on Facebook said they have increased sales because of the platform. Additionally, 42 percent said they have hired more people due to the growth they’ve experienced since joining Facebook.

So what’s Community Boost all about?

  • If you’re looking for a job, Facebook will provide training to help improve your digital and social media skills.
  • If you’re an entrepreneur, Facebook will have training programs on how to use technology to turn an idea into a business, they will also show you ways to create a free online presence using Facebook.
  • If you’re a business owner, Facebook is going to offer ways your business can expand its digital footprint and find new customers around the corner and around the globe.
  • If you’re getting online for the first time or you want to support your community, they will provide training on digital literacy and online safety. They will also be helping community members use technology to bring people together, with features like Events and Groups

In addition to small businesses, Facebook Community Boost is also hoping to continue to help minority-owned businesses.

So … why am I writing about this? What better way to target small businesses and community members across the U.S. than with an outdoor advertising platform that consists of more than 50,000 small businesses?

PMD has partnered with Facebook in cities across the U.S. to raise awareness of this new initiative. Targeting areas near the event locations, in cities such as Houston, Des Moines and Denver, PMD has helped get Facebook SEEN outside of the computer or phone screen in a way that is beneficial to both company and community.

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