PMD’s clients have access to an enormous network of visibility, along with ongoing services and skills you won’t find anywhere else.
PMD’s 25-year success story gives you the opportunity to paint on a nation-wide canvas. Our WindowposterTM Displays are seen in the windows and doorways of over 50,000 retailers, cafes, and storefronts.
PMD uses proprietary technology to track your customers, combining state-of-the-art modern tools with traditional advertising in revolutionary new ways.
PMD’s engineers optimize your online & mobile campaign with surgical precision through social media, keyword targeting, native advertising, and more.
A great companion to our WindowPosterTM Displays, Postcard, Brochure, and Booklet Displays are a great way to find customers inside establishments. And our network of 50,000+ storefronts will get your message to countless new customers.
PMD has over 20 years of ad design experience. Our design experts will closely evaluate your work and disclose tips for optimization.
We’ll work with you to create the best, most cost-effective physical media for your campaign. And we’ll ship it to you for free.
PMD provides an unprecedented level of reporting, from in-depth web analytics to Interactive Venue Mapping with on-site photographs.
BE SEEN in more than 25 Cities and 500 Neighborhoods
PMD Windowposter™, Postcard & Brochure Displays are seen in 500+ neighborhoods in more than 25 major U.S. markets. More than 50,000 independent cafes, restaurants, retailers, and storefronts make up our Nationwide Advertising Display Network, one of the largest of its kind in the U.S.
LATEST BLOG POSTS
Do you remember high school? Do you remember that teacher who changed your life, who helped you become the person who you are today?
RISE, the newest prestige drama from NBC, is the story of this kind of teacher, and the students who take the journey with him to places they will remember for the rest of their lives.
Josh Radnor stars as Lou Mazzuchelli, a dedicated educator who has to look beyond his personal issues to transform a high school theater department. Mazzuchelli pushes students to explore self-expression and to unleash their creativity. Students discover talents and desires they didn’t know they had, and while not everyone is happy about this, RISE explores notions of individual and community identity through the lens of a small, blue collar town.
RISE is scheduled to premiere tonight (March 13), following the season finale of NBC’s blockbuster hit This Is Us. After the first airing, RISE will take over the time slot – so it has big shoes to fill.
Bold, brash, and unafraid to address social issues and hot topics of the day, RISE is exactly the type of show that we love being a part of.
How PMD Media is Helping Get RISE Be Seen
When PMD first approached NBC Entertainment about their advertising, we had a unique angle to help sell their prime time lineup. We were thrilled when the marketing executives at NBC’s Universal City pointed to the look and feel of our local, independent storefront billboard network with clients such asBAM, St Ann’s Warehouse, UCLA Center for the Performing Arts, The Kennedy Center, American Repertory Theater, to name just a few. This was exactly what RISE was striving for.
For over 25 years, we’ve focused on local, outdoor advertising, and more recently, programmatic digital advertising, in major American metropolitan cities – and one of our specialties has always been the performing arts.
Using our experience in the world of television, performing arts, and Broadway, we developed a customized campaign for RISE, displaying our WindowPoster™ advertisements in every corner of Brooklyn & Manhattan, in more than 35 specific neighborhoods.
By placing our advertisements in independent cafes, storefronts, and other heavily-trafficked areas, we’ve been able to build interest in an organic and thought-provoking way.
How can we help you with your projects? Feel free to shoot me a note and start a conversation.
RISE premieres tonight at 10 p.m. (9 p.m. central) on NBC. Don’t miss out on the first season premiere – we know the entire team at PMD Media will be tuning in!
From the beginning of my career, I’ve been giving – and getting – advice on what kinds of ad campaigns work and why. What’s the point? Why spend the money?
Keeping your eye on your ad campaign’s goal (whether it’s ticket sales, awareness, branding, or all three) is vital. Only through this awareness can one effectively create an advertising campaign worthy of the dollars it commands.
This being said, there is another way to gauge success: after all is spent and done, will you have made a palpable difference? Will you “feel” your campaign? Will your target consumer “feel” it?
In other words, does it make an impact?
This is where I can make a case for mass media on a massive scale, in the sense that blasting a market or an entire metropolitan area with a message will get the job done. But that’s not the point.
Ad dollars are too precious to waste on carpet bombing a DMA. But the media you choose can create a sense of really “feeling” a campaign without an indiscriminate amount of cash.
Does digital, broadcast, print, or outdoor media get you to this point? Will your marketplace be touched enough times on their mobile devices to pull the trigger on your product? Will your call to action in that newspaper ad or 15 second radio spot make the difference?
After all, at the end of the day, if a tree falls in a forest, and no one is there to see or hear it, does it hit the ground?
I would love to continue the conversation with you. Shoot me an email or give me a call anytime 🙂
CEO | PMD Media
The 60th Annual Grammy Awards air live this Sunday, January 28th – and for the first time in fifteen years, the National Academy of Recording is foregoing sunny Los Angeles and holding the event on the freezing East Coast at New York City’s Madison Square Garden.
Nominees this year brought their A game – and we’re excited about “Best Album” category – though not for the reasons you might think.
While the sounds of “Best Album” nominees Childish Gambino, Lorde, Kendrick Lamar, Jay-Z, and Bruno Mars all deserve praise for sonic artistry and emotional reach, as poster people, we can’t help but focus on the creativity evident in these artists’ respective album covers – and how the compelling designs generated publicity for these albums long before they hit the shelves.
If we were judging album covers like a red carpet, we’d say there are three big trends this year: the use of light, the color blue, and typeface (or lack thereof). Here are – in our opinion – the top “looks”.
Childish Gambino’s Awaken, My Love! first entered the public consciousness via a tweet that linked to what would later be revealed to be the record’s cover. The linked image – featuring the face of a black woman, cast in a cobalt blue light, her eyes rolled back and mouth open as if in ecstasy – instantly evoked curiosity amongst fans, who were particularly fascinated by the intricate headdress adorning the disembodied head.
A small internet conspiracy grew from this initial frisson of mystery – intrepid fans of Gambino (aka the writer-actor-producer and “Friend of PMD” Donald Glover) noted the image appeared again as a prop in Glover’s television show Atlanta. By the time sleuths had traced the headdress back to Brooklyn artist Laura Wass, Gambino covertly announced a series of secret concerts to promote Awaken’s release – effectively harnessing the buzz generated by his mysterious artwork drop into a three night experiential bonanza.
In a stark departure from the minimalist, text-only cover of her debut album Pure Heroine, Lorde (aka 20 year-old Ella Yelich-O’Connor, another “Friend of PMD”) embraced the delicacy of portraiture for her sophomore record Melodrama.
The cover of Melodrama features a painterly representation of the artist (an oil composition by Brooklyn-based Sam McKinnis), her head cradled in a mess of pillows, the light illuminating the exposed half of her face.
Intended to capture “the last two wild, fluorescent years” of Lorde’s adolescence, the record’s synth-heavy beats and new wave sound back heady vocals. Lorde’s lyric abilities shine just as brightly as they did on her much heralded debut – perhaps even more so. To crib Pitchfork’s assessment of the album: it’s nothing less than luminous.
Compared to the relatively contemplative hues employed in Awaken! and Melodrama‘s artwork, Kendrick Lamar’s DAMN. is loud and abrasive – and that’s just how designer Vlad Sepetov, a long time Lamar collaborator, envisioned it.
After the initial album preview, Twitter lit up as fans questioned the album’s minimalist look… or what some perceived as “bad design”. Sepetov fired back, noting, “Just given the bare bones, we fleshed something out that has a lot of people talking.”
Indeed: DAMN. managed to make perhaps the greatest cultural impact of the year. While Jay-Z’s 4:44 succeeded as a marketing effort before the album’s release, inciting curiosity among the general public by plastering transit stations and billboards with the cryptic numbers (or is it a time?), Sepetov’s bright red lettering incidentally aided a sustained marketing campaign – the instantly “memeable” typeface continues to appear across the internet, months after Lamar’s album dropped.
What were your favorites this year? Want to chat about good design? Drop us a line! In the meantime, and enjoy the Grammys!