IS YOUR WINDOWPOSTER™ AD DESIGN EFFECTIVE?

I wish clients asked me this more: “Is my poster design going to work? Will it increase my bottom line? What am I doing wrong, and what am I doing right?”

An Effective Highly Visible Windowposter

An Effective Highly Visible Windowposter

PMD is generally not involved in the design of our clients’ posters. However,  great poster designs look better, stand out in a crowded advertising market, and give you (and us) bragging rights. “Hey, did you guys put up those Black Eyed Peas posters last month? I saw them everywhere!” And of course, the opposite is true. Clients are disappointed when they don’t seem to see their posters up all over town. Sometimes the results from a a fabulously successful Windowposter™ and a not-so-successful one has to do with the design alone.

So here’s what we’ve done to help: introducing our exclusive rating system: Effective Design Rating. We can help steer you and your clients in the right design direction with a simple service, performed by our experts, with over 15 years of experience with Windowposter™ installation and outreach:

1. Does your poster convey its message in 2 seconds or less?
2. Is your poster visible from a distance?
3. Is your poster design attracting your target demographic?

We rate your design based on these three points, on a scale of 1-5, 5 being the most effective, 1 being the least effective. A score of 12-15 total points is pretty good.

 

Here is how we would rate this SADE poster placed in South Philly:

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Effective Design Rating: SADE

1. Does your poster convey its message in 2 seconds or less? Rating: 3

2. Is your poster visible from a distance? Rating: 5

3. Is your poster design attracting your target demographic? Rating: 5

Overall Rating: 13 out of possible 15 total points

We don’t charge our clients for this new service . Call it value-added with your Windowposter™ flight. Besides, if your poster looks good on display, then PMD looks good!

Give me a call or shoot me an email so we can discuss your next advertising campaign. Cheers!

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