DIGITAL INTEGRATION CASE STUDY: STRANDBEEST DREAM MACHINES

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PMD’s Digital Integration technology launched this past July, making Windowposter™ Display even more effective for our clients. So far, we have many instances of success with this new program. Here’s our favorite success to date:

“They look like something out of a science-fiction movie, except these are more science, and less fiction.”

Crawling, wind-powered, alien-like sculptures are created out of plastic tubes, plastic sheeting and clear tape. Dubbed “kinetic sculptures”, the movement these mechanical beasts perform have to be seen to be believed.

Check out the video here.

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In his first major American exhibit, Dutch artist Theo Jansen’s self-propelled “Strandbeest” creatures are on display at the Peabody Essex Museum in Salem, MA.

Digital Pre-Launch Neighborhood Analysis was integral in determining where Strandbeest Windowposter Displays would be most effective. After the data-mining, Windowposter™ Displays were installed in the most successful areas throughout Greater Boston.

Digital Geo-fencing was then deployed online and on mobile devices at the same time, and in the same neighborhoods, where the storefront billboards were being seen.

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