That’s the estimated amount of effective consumer spend that the U.S. ad industry leaves on the table annually by opting out of integrated, multi-platform campaigns.
Studies continue to show that multi-platform advertising increases the reach, ROI, and overall efficacy of any campaign. But did you know that integrating just one other media form into an outdoor campaign can increase ROI and consumer engagement by 60%?
[Upcoming: PMD White Paper – Guide to Maximizing Your Multi-Platform Campaign]
Adding digital to a campaign based on a traditional media platform like OOH produces a significant kicker effect (that magical 60%) that blows away the amplification effects of combining two or three forms of traditional media.
Keep your eyes on your inbox for the release up our upcoming White Paper on maximizing your multi-platform campaign