The RISE of NBC, With a Little Help From PMD Media

Do you remember high school? Do you remember that teacher who changed your life, who helped you become the person who you are today?

RISE, the newest prestige drama from NBC, is the story of this kind of teacher, and the students who take the journey with him to places they will remember for the rest of their lives.

Josh Radnor stars as Lou Mazzuchelli, a dedicated educator who has to look beyond his personal issues to transform a high school theater department. Mazzuchelli pushes students to explore self-expression and to unleash their creativity. Students discover talents and desires they didn’t know they had, and while not everyone is happy about this, RISE explores notions of individual and community identity through the lens of a small, blue collar town.

RISE is scheduled to premiere tonight (March 13), following the season finale of NBC’s blockbuster hit This Is Us. After the first airing, RISE will take over the time slot – so it has big shoes to fill.

Bold, brash, and unafraid to address social issues and hot topics of the day, RISE is exactly the type of show that we love being a part of.

How PMD Media is Helping Get RISE Be Seen

When PMD first approached NBC Entertainment about their advertising, we had a unique angle to help sell their prime time lineup. We were thrilled when the marketing executives at NBC’s Universal City pointed to the look and feel of our local, independent storefront billboard network with clients such asBAMSt Ann’s Warehouse, UCLA Center for the Performing Arts, The Kennedy Center, American Repertory Theater, to name just a few. This was exactly what RISE was striving for.

For over 25 years, we’ve focused on local, outdoor advertising, and more recently, programmatic digital advertising, in major American metropolitan cities – and one of our specialties has always been the performing arts.

Using our experience in the world of television, performing arts, and Broadway, we developed a customized campaign for RISE, displaying our WindowPoster™ advertisements in every corner of Brooklyn & Manhattan, in more than 35 specific neighborhoods.

By placing our advertisements in independent cafes, storefronts, and other heavily-trafficked areas, we’ve been able to build interest in an organic and thought-provoking way.

How can we help you with your projects? Feel free to shoot me a note and start a conversation.

RISE premieres tonight at 10 p.m. (9 p.m. central) on NBC. Don’t miss out on the first season premiere – we know the entire team at PMD Media will be tuning in!

Leave a Reply

SIGN UP FOR OUR NEWSLETTER