Digital Integration:The Best of Digital & Outdoor

For over 25 years, PMD Media has worked tirelessly to achieve the highest ROI for our clients. Nothing has allowed us to achieve this goal more than Digital Integration: the trade term we use to describe the coupling of our national outdoor advertising network, and digital programmatic media.

In today’s fractured advertising climate, multiple touch-points are a must. It’s simply an imperative to have more than one advertising medium selling your message.

This summer, our WindowPoster™Displays were seen along with a digital campaign to promote an event in New York City. In addition to generating tens of thousands of dollars in direct Return On Ad Spend (ROAS) from mobile, the data from the digital campaign revealed just how effective our OOH efforts were.

Neighborhoods with WindowPoster™ displays composed 7 of the Top 10 performing neighborhoods in terms of digital conversions. These 7 neighborhoods accounted for 81.2% of ticket sales of the entire campaign.

Along with a 381% ROAS, the data from the digital portion of the campaign proved just how effective our efforts were. Multi-channel ad campaigns, executed in the same geographic areas at the same time, means effective advertising dollars spent.

Get in touch today for a custom campaign plan, see how well our Digital Integration campaigns can work to sell your product.

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