Film

PRODUCT:
Casa de Mi Padre is a Spanish-language comedy starring Will Ferrell. In the style of an overly dramatic telenovela, Casa de Mi Padre tells the story of Armando Alvarez and his journey to save his father’s ranch from a powerful drug lord.

CAMPAIGN:
PMD was asked to help increase exposure for this Will Ferrell comedy in seven cities across the United States leading up to the film’s opening. Using WindowPoster™ Displays, this movie poster was seen in New York, Los Angeles, Dallas, San Francisco, Houston, Chicago, and Phoenix. PMD’s Display Venue Network of more than 50,000 independent storefronts helped get the film visibility close to the movie theaters where it was playing.

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