Gaming

PRODUCT:
Located in East Rutherford, New Jersey, Meadowlands Racetrack is the home to both thoroughbred racing and harness racing. Opening in the mid 1970’s and known as “The Big M”, this 1 mile track also features day and night simulcasting, entertainment, dining, a sports bar, and family-friendly activities. In the fall of 2013, Meadowlands Racetrack unveiled a newly constructed Meadowlands Racing & Entertainment venue.

CAMPAIGN:
PMD was tasked with getting the Meadowlands Racetrack SEEN by a larger audience than ever before, with coverage in Manhattan and New Jersey. PMD WindowPosters™ and Postcards were both utilized for a one-two punch, exposing a brand new, younger audience to the world of horse racing, just minutes away from the Big Apple.

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