Music

PRODUCT:
Formed in the UK in 2007, Mumford & Sons reached mainstream success in early 2010. With the hit singles “Little Lion Man” and “The Cave”, the band were one of the leaders of the bluegrass and folk resurgence. With a number of music awards including a Grammy Award for Album of the Year, Mumford & Sons are one of the biggest bands in rock music.

CAMPAIGN:
Universal Music has been using PMD WindowPosters™ since 2008 to get their artists seen, when they decided PMD must be part of the Mumford & Sons marketing blitz. Prior to the release of “Wilder Mind”, PMD WindowPosters™ were seen all over eight major cities, including Austin, Atlanta, New York, San Francisco, and Los Angeles. PMD expanded exposure, blanketing each city and increasing Mumford & Sons already enormous audience.

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