Television

PRODUCT:
One of the most buzzed about TV series in the last few years has been HBO’s Girls. The brainchild of actor and filmmaker Lena Dunham, Girls is a look into the life of four friends living in Brooklyn, following all of the trials and tribulations of being young and trying to start a “real” life. The series was a huge winner at the 2013 Golden Globes, winning Best Comedy in a TV Series. The first and second seasons of Girls was met with much critical acclaim. The third season of this award-winning series began in January 2014.

CAMPAIGN:
Cable TV giant HBO wanted Girls imagery seen all over New York City and Los Angeles leading up to the Season Three premiere. PMD WindowPosters™ blanketed neighborhoods across both cities DMAs. In Brooklyn, PMD focused coverage in the Williamsburg and other trendy neighborhoods, where much of the show takes place. In Los Angeles, the focus was on neighborhoods with a similar demographic, such as Echo Park and Silverlake.

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