Category: Dean’s Blog

Deadpool 2: Popping Up in LA … and a Theater Near You

Avengers: Infinity War … PASS! Solo… NO Thanks. Jurassic World ... YAWN!

DEADPOOL 2 – Absolutely.

Summer 2018 is packed with BIG action movies. Dinosaurs, a superhero war, an origin story, but is that all there is? What about that wisecracking man in the red suit? You know, the one who KNOWS that he’s not a real person? The one who will often break character so we know he’s in on the joke?

Deadpool 2, opening May 18th, is the return of our mutant hero. Well aware that he is a fictional comic book character, Ryan Reynolds is back as Wade Wilson, Deadpool. Forming the “X-Force” a team of mutants, set to protect a young mutant from the time-traveling soldier, Cable. (Josh Brolin).

Much like the first film, Deadpool 2, is promised to be full of non-stop action and R-rated humor that breaks the fourth wall, something done by few other characters in the Marvel universe.

To promote the film’s May 18th opening, a 21 and over Deadpool 2 Pop Up Bar is heading to Downtown LA. After a run at Brooklyn’s Alligator Lounge in late April, the pop up will open in LA from May 10th through the 12th at Slipper Clutch from 7 – 11:30 pm each night. Better known as “Sister Margaret’s School for Wayward Girls” by Deadpool fans, these bars will transform, for a short time, into the manipulative mutants favorite dive bar and break the fourth wall better than Deadpool himself.

Attending will get you free chimichangas (a Deadpool favorite), and proceeds will benefit the Downtown Film Festival LA, who are cohosting the event. Both New York and LA events are being sponsored by Fox and Mike’s Hard. Attendees will be served Deadpool inspired Harder cans with limited edition flavors like black cherry and blood orange. Mike’s Hard will also be hosting contests where fans can win an all expenses trip for two to the Deadpool 2 premiere and red carpet event AND a trip to San Diego’s Comic Con this July.

For all the wisecracking, wall-breaking-dark-humor-loving fans, Deadpool 2 opens May 18th everywhere.

David Bowie is… Alive and Well in Brooklyn.

DAVID BOWIE IS …  alive and well.

The international touring exhibit that showcases Mr. Bowie’s transformation throughout the years, with hundreds of artifacts that he himself collected, is being seen at its final venue, the Brooklyn Museum. A fitting end to the 5 year tour that brings him back home.

Traveling the world since 2013, DAVID BOWIE IS … the first retrospective on the life and career of the music legend. It’s truly an iconic show – like the man. The idea for the project first took life when Bowie gave permission to Geoffrey Marsh and Victoria Broackes, curators from London’s Victoria and Albert Museum, to explore his personal artifacts, stored in a secret location in New York City.

This exhibit features more than 400 pieces pulled from the artist’s personal archives, including handwritten lyrics, over 60 stage costumes, album artwork, diary entries, and photography. There’s also footage from select films, performances, and music videos, such as The Man Who Fell to Earth and Bowie’s 1979 Saturday Night Live appearance.

For this final Brooklyn stop, 80 new pieces have been added to the show, focusing on Bowie’s years in New York City, including the backdrop from the Broadway production of “The Elephant Man,” which starred Bowie in the ’80s, and large-scale film projections from his 1990 “Sound+Vision Tour.”

Most important, from my perspective, is the music. Visitors are provided custom headsets, to wander among the displays, listening to interviews, and Bowie’s music. I often found myself stopping in the middle of one room or another, closing my eyes, and enjoying the soundscape.

Room after room is packed to the gills with memorabilia. Everyone has their favorite David Bowie moment: The Thin White Duke. Ziggy Stardust. The Goblin King. The “Life on Mars” ice-blue suit. The Aladdin Sane knit jumpsuit with one shoulder. The Ashes to Ashes clown suit.  They are all represented in this exhibit.

Since Bowie’s career has such longevity, there is always more to discover. Because of the headsets, each visitor experiences their own individual journey, finding new versions of Bowie to love.

DAVID BOWIE IS … currently on view and running until July 15th. Tickets start at $25.

Brooklyn Museum is a long time friend and partner of PMD Media. While this exhibit is a special one, we would be remiss not to mention the other exhibits on view, including the upcoming Radical Women: Latin American Art exhibit, and the amazing Visible Storage in the Luce Center for American Art.

The RISE of NBC, With a Little Help From PMD Media

Do you remember high school? Do you remember that teacher who changed your life, who helped you become the person who you are today?

RISE, the newest prestige drama from NBC, is the story of this kind of teacher, and the students who take the journey with him to places they will remember for the rest of their lives.

Josh Radnor stars as Lou Mazzuchelli, a dedicated educator who has to look beyond his personal issues to transform a high school theater department. Mazzuchelli pushes students to explore self-expression and to unleash their creativity. Students discover talents and desires they didn’t know they had, and while not everyone is happy about this, RISE explores notions of individual and community identity through the lens of a small, blue collar town.

RISE is scheduled to premiere tonight (March 13), following the season finale of NBC’s blockbuster hit This Is Us. After the first airing, RISE will take over the time slot – so it has big shoes to fill.

Bold, brash, and unafraid to address social issues and hot topics of the day, RISE is exactly the type of show that we love being a part of.

How PMD Media is Helping Get RISE Be Seen

When PMD first approached NBC Entertainment about their advertising, we had a unique angle to help sell their prime time lineup. We were thrilled when the marketing executives at NBC’s Universal City pointed to the look and feel of our local, independent storefront billboard network with clients such asBAMSt Ann’s Warehouse, UCLA Center for the Performing Arts, The Kennedy Center, American Repertory Theater, to name just a few. This was exactly what RISE was striving for.

For over 25 years, we’ve focused on local, outdoor advertising, and more recently, programmatic digital advertising, in major American metropolitan cities – and one of our specialties has always been the performing arts.

Using our experience in the world of television, performing arts, and Broadway, we developed a customized campaign for RISE, displaying our WindowPoster™ advertisements in every corner of Brooklyn & Manhattan, in more than 35 specific neighborhoods.

By placing our advertisements in independent cafes, storefronts, and other heavily-trafficked areas, we’ve been able to build interest in an organic and thought-provoking way.

How can we help you with your projects? Feel free to shoot me a note and start a conversation.

RISE premieres tonight at 10 p.m. (9 p.m. central) on NBC. Don’t miss out on the first season premiere – we know the entire team at PMD Media will be tuning in!

DEAN’S NOTES: DO YOU FEEL YOUR ADVERTISING?

advertising

From the beginning of my career, I’ve been giving – and getting – advice on what kinds of ad campaigns work and why. What’s the point? Why spend the money?

Why not?

Keeping your eye on your ad campaign’s goal (whether it’s ticket sales, awareness, branding, or all three) is vital. Only through this awareness can one effectively create an advertising campaign worthy of the dollars it commands.

This being said, there is another way to gauge success: after all is spent and done, will you have made a palpable difference? Will you “feel” your campaign? Will your target consumer “feel” it?

In other words, does it make an impact? 

This is where I can make a case for mass media on a massive scale, in the sense that blasting a market or an entire metropolitan area with a message will get the job done. But that’s not the point.

Ad dollars are too precious to waste on carpet bombing a DMA. But the media you choose can create a sense of really “feeling” a campaign without an indiscriminate amount of cash.

Does digital, broadcast, print, or outdoor media get you to this point? Will your marketplace be touched enough times on their mobile devices to pull the trigger on your product? Will your call to action in that newspaper ad or 15 second radio spot make the difference?

After all, at the end of the day, if a tree falls in a forest, and no one is there to see or hear it, does it hit the ground?

I would love to continue the conversation with you. Shoot me an email or give me a call anytime 🙂

 

Dean Stallone

CEO | PMD Media

ds@pmd.media

DO BIG AGENCIES HAVE AN IMAGINATION?

Don’t get us wrong, some of our closest friends occupy top positions at the biggest media agencies across the country. But last week, as we attended yet another meeting at one of the industry’s premier firms, we realized there’s a lot wrong with the big agency model.

It lead us to ask a very simple, but curious question: why do major clients – the Coca-Colas, Verizons, and Chase Banks of the world – keep bouncing from agency to agency?

The answer is simple but not so simple… these big agencies, in their relentless desire to maintain the status quo, lack the “secret sauce”, that special alchemy of risk and agility that can take an otherwise average campaign to the next level.

So how should they approach their media planning differently? Well, we’re glad you asked.

While the big guys are out buying billboard space, we’re on the street, looking for fresh ways to get our clients’ brands and messages directly in front of the customers they are looking to engage with. It’s so micro-targeted that we literally can’t miss.

Want to reach Spanish-speaking customers in NYC, LA, and Miami? We’ll post ads along the distribution routes of the top Spanish-language newspapers and get you front, center, and in their face.

Looking to get downloads for your fitness app? We’ll integrate digital contextual targeting to guarantee every cent of your outdoor media buy goes towards reaching the users that are 100% interested in fitness.

It’s methods like these that help us achieve ROI that often breaks the scale for clients. So, let us take a look at your plan, and take you from the status quo to a status of your own.

HAPPY HOLIDAYS FROM PMD!

Every year at this time, I struggle to find the best words to write down, as the holidays approach, and the calendar draws to a close. So this year, I wanted to write the two most important words that I could possibly convey to you, our loyal clients, friends, venue partners and loved ones: Thank You! Happy Holidays – SEE you in the New Year!

DIGITAL INTEGRATION IS HERE

Imagine you’re strolling through main street on a relaxing Saturday. You pass your favorite café on the corner, and as you glance at the storefront, you immediately see a Windowposter™ on display. You look down at your phone and spot the same advertisement in the app you’re using. This is now. This is Windowposter™ Display with Digital Integration.

SIGN UP FOR OUR NEWSLETTER