Category: Dean’s Blog

The RISE of NBC, With a Little Help From PMD Media

Do you remember high school? Do you remember that teacher who changed your life, who helped you become the person who you are today?

RISE, the newest prestige drama from NBC, is the story of this kind of teacher, and the students who take the journey with him to places they will remember for the rest of their lives.

Josh Radnor stars as Lou Mazzuchelli, a dedicated educator who has to look beyond his personal issues to transform a high school theater department. Mazzuchelli pushes students to explore self-expression and to unleash their creativity. Students discover talents and desires they didn’t know they had, and while not everyone is happy about this, RISE explores notions of individual and community identity through the lens of a small, blue collar town.

RISE is scheduled to premiere tonight (March 13), following the season finale of NBC’s blockbuster hit This Is Us. After the first airing, RISE will take over the time slot – so it has big shoes to fill.

Bold, brash, and unafraid to address social issues and hot topics of the day, RISE is exactly the type of show that we love being a part of.

How PMD Media is Helping Get RISE Be Seen

When PMD first approached NBC Entertainment about their advertising, we had a unique angle to help sell their prime time lineup. We were thrilled when the marketing executives at NBC’s Universal City pointed to the look and feel of our local, independent storefront billboard network with clients such asBAMSt Ann’s Warehouse, UCLA Center for the Performing Arts, The Kennedy Center, American Repertory Theater, to name just a few. This was exactly what RISE was striving for.

For over 25 years, we’ve focused on local, outdoor advertising, and more recently, programmatic digital advertising, in major American metropolitan cities – and one of our specialties has always been the performing arts.

Using our experience in the world of television, performing arts, and Broadway, we developed a customized campaign for RISE, displaying our WindowPoster™ advertisements in every corner of Brooklyn & Manhattan, in more than 35 specific neighborhoods.

By placing our advertisements in independent cafes, storefronts, and other heavily-trafficked areas, we’ve been able to build interest in an organic and thought-provoking way.

How can we help you with your projects? Feel free to shoot me a note and start a conversation.

RISE premieres tonight at 10 p.m. (9 p.m. central) on NBC. Don’t miss out on the first season premiere – we know the entire team at PMD Media will be tuning in!



From the beginning of my career, I’ve been giving – and getting – advice on what kinds of ad campaigns work and why. What’s the point? Why spend the money?

Why not?

Keeping your eye on your ad campaign’s goal (whether it’s ticket sales, awareness, branding, or all three) is vital. Only through this awareness can one effectively create an advertising campaign worthy of the dollars it commands.

This being said, there is another way to gauge success: after all is spent and done, will you have made a palpable difference? Will you “feel” your campaign? Will your target consumer “feel” it?

In other words, does it make an impact? 

This is where I can make a case for mass media on a massive scale, in the sense that blasting a market or an entire metropolitan area with a message will get the job done. But that’s not the point.

Ad dollars are too precious to waste on carpet bombing a DMA. But the media you choose can create a sense of really “feeling” a campaign without an indiscriminate amount of cash.

Does digital, broadcast, print, or outdoor media get you to this point? Will your marketplace be touched enough times on their mobile devices to pull the trigger on your product? Will your call to action in that newspaper ad or 15 second radio spot make the difference?

After all, at the end of the day, if a tree falls in a forest, and no one is there to see or hear it, does it hit the ground?

I would love to continue the conversation with you. Shoot me an email or give me a call anytime 🙂


Dean Stallone

CEO | PMD Media


Don’t get us wrong, some of our closest friends occupy top positions at the biggest media agencies across the country. But last week, as we attended yet another meeting at one of the industry’s premier firms, we realized there’s a lot wrong with the big agency model.

It lead us to ask a very simple, but curious question: why do major clients – the Coca-Colas, Verizons, and Chase Banks of the world – keep bouncing from agency to agency?

The answer is simple but not so simple… these big agencies, in their relentless desire to maintain the status quo, lack the “secret sauce”, that special alchemy of risk and agility that can take an otherwise average campaign to the next level.

So how should they approach their media planning differently? Well, we’re glad you asked.

While the big guys are out buying billboard space, we’re on the street, looking for fresh ways to get our clients’ brands and messages directly in front of the customers they are looking to engage with. It’s so micro-targeted that we literally can’t miss.

Want to reach Spanish-speaking customers in NYC, LA, and Miami? We’ll post ads along the distribution routes of the top Spanish-language newspapers and get you front, center, and in their face.

Looking to get downloads for your fitness app? We’ll integrate digital contextual targeting to guarantee every cent of your outdoor media buy goes towards reaching the users that are 100% interested in fitness.

It’s methods like these that help us achieve ROI that often breaks the scale for clients. So, let us take a look at your plan, and take you from the status quo to a status of your own.


Every year at this time, I struggle to find the best words to write down, as the holidays approach, and the calendar draws to a close. So this year, I wanted to write the two most important words that I could possibly convey to you, our loyal clients, friends, venue partners and loved ones: Thank You! Happy Holidays – SEE you in the New Year!


Imagine you’re strolling through main street on a relaxing Saturday. You pass your favorite café on the corner, and as you glance at the storefront, you immediately see a Windowposter™ on display. You look down at your phone and spot the same advertisement in the app you’re using. This is now. This is Windowposter™ Display with Digital Integration.


Austin is known for a few things: some of the best Tex-Mex food in the United States, the bats under the Congress Avenue Bridge, and being the ‘Live Music Capitol of the World’, as the home of the South by Southwest Conference and Festival.