Category: PMD Clients

STAND OUT & BE SEEN

Looking for a way to make your campaign stand out? The first place to start is the ad itself. Effective outdoor advertisements feature bold graphics, creative artwork, and minimal text.

One of our favorite examples is the campaign we ran for the Golden State Warriors: the vibrant, saturated colors and striking image of NBA MVP Steph Curry make this a memorable, eye-catching ad.

For years, the Warriors were regarded as one of the league’s perpetually abysmal teams. In 2014, though, things heated up: the Warriors completed the season with a 67-15 record… and won the NBA Championship the next year. They’ve become one of the league’s most entertaining teams to watch, known for their players’ ability to sink three-point shots from virtually across the court.

To drive ticket sales and garner even more support from the Bay Area community, the Warriors launched a local, multi-channel media campaign promoting the coming season. PMD Media placed 500 WindowPoster™ displays strategically across the Bay Area to reach consumers at the shops and small businesses they frequent.

While the Golden State Warriors campaign succeeded in generating ticket sales and creating buzz for the upcoming season, it also inspired pride in the Bay Area and its surrounding communities. Our WindowPoster™ displays have been proven time and again to effectively generate revenue and increase brand awareness – but in this case, they also provided the unexpected benefit of mobilizing local passions… We’d like to think this enthusiasm helped to buoy the team into their Championship victory. Go Warriors!

ANOTHER NY STORY: BROOKLYN STEEL

As a friend or client of PMD you may be familiar with our origins: way back in 1991, Dean Stallone started PMD Media from his NYU dorm room.

We’d like to take you back to the musty, carpeted halls of NYU’s Brittany dorm for a moment to introduce another character who’s been around since the beginning of PMD Media.

When Dean and George Eliou first met as freshmen in 1989 they were just young goofy kids. Twenty-eight years later, the two remain friends and colleagues.

Last night, George’s firm, Eliou & Scopelitis Steel Fabrication, in partnership with Bowery Presents, debuted their latest venture: Brooklyn Steel, a live music venue named for the red brick building’s original purpose as a steel works factory.

The East Williamsburg concert hall opened with a bang – LCD Soundsystem’s five night run sold out immediately – and promises a scintillating spring line-up, with future performances by indie rock superstars The Decemberists, Chairlift, Slow Dive, and lo-fi legends The Jesus and Mary Chain. We can’t wait to check out a show – and try one of the venue’s three (!) bars.

In celebration of the grand opening of Brooklyn Steel – and to thank George for his contributions to the New York performing arts scene –  we’re sending our best wishes to Eliou & Scopelitis Steel Fabrication and Bowery Presents!

SEEN NOW: THE 2014 NBA PLAYOFFS

Baseball. Soccer. And now the 2014 NBA Playoffs. Professional Sports is the latest industry to join the growing PMD family. The Golden State Warriors, one of only three charter NBA members still around, have jumped into Windowposter™ Displays with both feet, hiring PMD to get All-Star Stephen Curry SEEN everywhere in the San Francisco Bay Area.

SEEN NOW: THE 2014 GRAMMYS

The 56th Annual Grammy Awards, arguably the music industry’s biggest night of the year, returns this Sunday, January 26th. Recognizing outstanding achievements in the recording industry, the Grammy Awards features performances from prominent artists, one-time-only music collaborations, and an awards ceremony that covers all music genres.

SEEN NOW: HBO’S GIRLS… AND BOYS

Are you exhausted from the holidays? The dark days of January bringing you down? Tune in to HBO for their most acclaimed series Girls, & their latest premiere Looking, to bring you up and out of your Winter funk. PMD is making sure audiences all over Los Angeles, New York & San Francisco are seeing these Windowposters™.

SEEN NOW: LEGER, REMBRANDT & VERMEER

This month, 17th and 20th Century art masterpieces converge, with simultaneous exhibits a mere 100 miles apart, in New York City and Philadelphia, some of which have not been seen in the United States in decades. PMD is excited to be working with two world-renowned fine art museums for these shows: The Frick Collection in New York City, and the Philadelphia Museum of Art.

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