CPM & Impression Data

PMD has done extensive research on the impression that our WindowPoster™ campaigns generate. In 2009, and with a follow up study in 2011, PMD examined the traffic flow in and around the neighborhoods and venues of six U.S. DMAs: New York City, Los Angeles, Chicago, San Francisco, Boston and Washington D.C.

Here’s what we found:
The Average Estimated Impressions for a single street-visible WindowPoster™, on display in one PMD Venue, for one day, is 425.

CPM Calculation, MODEL WindowPoster™ Display Campaign:
500 WindowPoster™
Displays 4 Display Weeks
NET COST: $2,472 per week, $9,888 total

Avg. Estimated Impressions: 5.95 million
CPM: $1.66