PMD has done extensive research on the impression that our Windowposter™ campaigns generate. In 2009, and with a follow up study in 2011, PMD examined the traffic flow in and around the neighborhoods and venues of six U.S. DMAs: New York City, Los Angeles, Chicago, San Francisco, Boston and Washington D.C.
Here’s what we found:
The Average Estimated Impressions for a single street-visible Windowposter™, on display in one PMD Venue, for one day, is 425.
CPM Calculation, MODEL Windowposter™ Display Campaign:
Displays 4 Display Weeks
NET COST: $2,472 per week, $9,888 total
Avg. Estimated Impressions: 5.95 million