YOU CAN’T TWEET WORD-OF-MOUTH – HOW TO GET IT

Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”

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