We’re All In This Together

The last few weeks, we’ve woken up to a fresh batch of news stories, all speaking to us of a new reality that would have sounded impossible – the stuff of sci-fi movies – just a week (a day?) ago. We open our inboxes and scroll through a steady stream of messages from clients who…

Read More

Women’s History: We’ve Come A Long Way, Baby

A recent ‘Editors Pick’ from AdAge is currently taped beside my desk. Rosie the Riveter – but for the modern woman? Sign me up! March is National Women’s History Month. What started as a single day is now a month-long opportunity to honor and reflect on women’s achievements while also acknowledging the challenges they face…

Read More

Does This Ad Sell?

I took a marketing 101 course my freshman year at NYU that would leave a lasting impression, long after I was out in the real world. The adjunct professor who taught it was known as a real old-school ad man, traditional thinking from someone who knew the ins and outs like no one I’ve met…

Read More