Healthcare’s Open Enrollment Advertising

Aetna introduced a new Medicare product in 2019, and with open enrollment fast approaching, the healthcare giant needed a hyper-local, targeted media partner to get the word out. Aetna found what it was looking for in PMD Media storefront billboards. Every year on November 1st to December 15th, Americans have a chance to reevaluate their healthcare…

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What We Learned on the Ground in 5 U.S. Cities

We all read the news, watch our social media feeds, zoom with our friends and colleagues. We get it – we can imagine what’s going on in the world around us. But do we really know? How is the current craziness impacting life? We’ll try and provide some clarity on one piece of the puzzle.…

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