Aloha! Sip and Learn

When creating strategies and planning a media mix, attribution is king. Should ratings also be taken into account? What’s the contrast between the two, and when should there be a balance?

We’ll discuss the difference between look-alike marketing vs. future modeling. The push-pull of behavioral observation and behavioral prediction, and how they affect the entire marketing landscape.

RSVP Now to reserve your seat. Space is limited.