Panelists

Huw Griffiths

Global Chief Product Officer
Universal McCann

Dan Levi

EVP, Chief Marketing Officer
Clear Channel Outdoor

Dylan Mabin

Senior Vice President
Geopath

Jim Spaeth

Partner
Sequent Partners

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Reserve your spot for PMD Presents: Audience Measurement, a panel discussion and a Hawaiian themed networking luau.

 

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Aloha! Sip and Learn

When creating strategies and planning a media mix, attribution is king. Should ratings also be taken into account? What’s the contrast between the two, and when should there be a balance?

We’ll discuss the difference between look-alike marketing vs. future modeling. The push-pull of behavioral observation and behavioral prediction, and how they affect the entire marketing landscape.

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