Digital Integration Case Study: Park Avenue Armory


PMD Media turned a $16,500. media buy into over $154,000. in ticket sales.

‘The Hairy Ape’ WindowPoster™ Display & Digital Integration™ March 6, 2017 – April 20, 2017

  • 350 WindowPoster™ Displays totaling 3,298,408 impressions
  •  6 Week Digital buy garnering 1,278,092 impressions
  • $154,173. Total Revenue based on a $16,500. media spend
  • 934% ROAS (Return on Ad Spend)
  • Neighborhoods where WindowPoster™ Displays were seen accounted for
  • 69.3% ($106,842.) of total purchases: Chelsea, Upper West Side, & Upper East Side

WindowPoster™ Case Study: Facebook

What better way to attract small businesses than with displays seen in independent, small businesses?

Facebook Community Boost was a traveling 2018 expo with a mission; 1. work with local organizations to provide digital skills and training for people; 2. advise entrepreneurs how to get started; 3. help existing local businesses get the most out of the internet.

PMD partnered with Facebook and their agency Mediacom, throughout 2018, to raise local awareness and drive attendance in each of the cities Community Boost expo traveled to. Targeting areas near the event locations, in cities such as Denver, New Orleans and Atlanta, PMD has helped get Facebook SEEN outside of the computer or phone screens in a way that is beneficial to both company and community.

Campaign Details:

  • 22 U.S. Markets
  • WindowPoster™ Displays
  • 4 Display Weeks
  • 85-90% Target Neighborhood Coverage
  • Total Impressions: 82,810,000
  • Key Cities: Houston, Albuquerque, Greenville,  Des Moines, Denver, Miami, Buffalo, Phoenix,  Minneapolis, Columbus, New Orleans, San Diego, Palo Alto, Springfield, Atlanta, Omaha, Seattle

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