Case Study: AT&T

Want to get noticed by Millennials?
Use PMD WindowPosters™ to reach them where they live & work.

AT&T Codes of Culture was an activation based on area codes (212, 312, 323, 404) and targeting multicultural millennials, celebrating what makes cities and cultures so unique.

Tasked with remaking AT&T’s image from staid to cool by their agency Hearts & Science, PMD focused on Los Angeles, New York, Atlanta and Chicago, in trendy, tastemaker, multicultural, millennial-heavy neighborhoods. From Rucker Park in Harlem, to Little Five Points in Atlanta, this valuable audience recognized their peers in the images of filmmakers, singers, dancers, and artists.

Campaign Details:

  • 4 U.S. Markets
  • WindowPoster™ Displays
  • 6 Display Weeks
  • 85-90% Target Neighborhood Coverage
  • Total Impressions: 21,294,000
  • Key Cities: New York, Los Angeles, Chicago, Atlanta

Case Study: Facebook

What better way to attract small businesses than with displays seen in independent, small businesses?

Facebook Community Boost was a traveling 2018 expo with a mission; 1. work with local organizations to provide digital skills and training for people; 2. advise entrepreneurs how to get started; 3. help existing local businesses get the most out of the internet.

PMD partnered with Facebook and their agency Mediacom, throughout 2018, to raise local awareness and drive attendance in each of the cities Community Boost expo traveled to. Targeting areas near the event locations, in cities such as Denver, New Orleans and Atlanta, PMD has helped get Facebook SEEN outside of the computer or phone screens in a way that is beneficial to both company and community.

Campaign Details:

  • 22 U.S. Markets
  • WindowPoster™ Displays
  • 4 Display Weeks
  • 85-90% Target Neighborhood Coverage
  • Total Impressions: 82,810,000
  • Key Cities: Houston, Albuquerque, Greenville,  Des Moines, Denver, Miami, Buffalo, Phoenix,  Minneapolis, Columbus, New Orleans, San Diego, Palo Alto, Springfield, Atlanta, Omaha, Seattle

Case Study: Delta Air Lines

A local ad campaign, with real local residents, seen in their neighborhood storefronts.

In August 2018, Delta Airlines launched a new initiative, Guilt Trip, that gives long-distance moms with children living in Seattle an opportunity to persuade their children to come home.

With creative that focused on real moms of actual Seattle residents, PMD installed WindowPoster™ Displays in neighborhoods where these unknown stars live and work.

PMD focused on key neighborhoods, such as Queen Anne and Downtown Seattle, with the childhood photos and notes from Mom, where it was seen in ubiquity, by millions of Seattle’s residents.

Campaign Details:

  • WindowPoster™ Displays
  • 4 Display Weeks
  • 85-90% Target Neighborhood Coverage
  • Total Impressions: 5,915,200
  • Key Neighborhoods: Ballard, Capitol Hill SEA, Downtown SEA, Fremont, Pioneer Square, Pike/Pine, Queen Anne, Green Lake, Kirkland

Case Study: This Free Life

An LGBTQ targeted national ad campaign, with a specific venue focus during Pride Month.

This Free Life is an effort from the FDA to help prevent and reduce tobacco use among LGBT young adults who occasionally use tobacco.

There are more than 2 million lesbian, gay, bisexual, and transgender (LGBT) young adults ages 18-24 living in the United States. These young adults are nearly twice as likely to use tobacco as other young adults, ultimately resulting in the loss of tens of thousands of LGBT lives to tobacco use each year.

PMD partnered with Haworth Media for the 2019 initiative with a highly targeted campaign. WindowPoster™ Displays were displayed in 7 markets across the U.S. with a focus on LGBTQ bars along Pride Parade routes.

Campaign Details:

  • WindowPoster™ Displays
  • 9 Display Weeks
  • 85-90% Target Neighborhood Coverage
  • Total Impressions: 7,452,900
  • Key Markets: New York, Los Angeles, Chicago, Boston, Washington D.C. San Francisco, San Diego

Case Study: CaliChill

A once illegal substance is now one of the fastest growing industries in the U.S.

CaliChill is a cannabis delivery service based in San Francisco. Taking the cue from the high demand lifestyle of today’s world, the CaliChill concierge will bring clients their products when and where they want.

Retail sales of medical and recreational cannabis in the United States are on pace to eclipse $12 billion by the end of 2019 – an increase of roughly 35% over 2018 – and could rise as high as $30 billion by 2023. As new medical markets open, the demand for quality products increases daily.

PMD focused on key San Francisco neighborhoods, such as Haight-Ashbury and Laurel Heights, with the venue specific displays such as Like a Personal Shopper for boutiques, Like a Waiter for restaurants, Like a Tour Guide from tourist hot spots. CaliChill has been seen in ubiquity by San Francisco’s residents and visitors with this ongoing effort.

Campaign Details:

  • WindowPoster™ Displays
  • 20 Display Weeks
  • 80-85% Target Neighborhood Coverage
  • Total Impressions: 7,098,000
  • Key Neighborhoods: Laurel Heights, Haight-Ashbury, Castro

Case Study: Telemundo

‘La Reina del Sur’, the Number 1 broadcast television show in the U.S. (in any language)

Adapted from the novel of the same name, La Reina del Sur is the story of one woman’s rise to power in the international drug trafficking.

PMD worked with Publicis Media to raise awareness of the Season 2 premiere, with WindowPoster™ Displays in Los Angeles centered around the annual Fiesta Broadway celebration – the largest Hispanic celebration in LA.

Geo parameters were a tightly focused area of 40 square blocks, and only in Spanish-speaking businesses.

La Reina’s Season 2 premiere ranked as the No. 1 broadcast television show in the U.S. at 10 p.m. among the coveted demographic of adults 18-49, averaging 1.26 million viewers

Campaign Details:

  • WindowPoster™ Displays
  • 4 Display Weeks
  • 65-70% Target Neighborhood Coverage
  • Total Impressions: 4,329,780
  • Key Neighborhoods: Downtown LA, East LA, Boyle Heights, Maywood, Walnut Park

Case Study: Michael Jackson

‘SCREAM’, a compilation album from the late King of Pop.

Michael Jackson, the “King of Pop”, is regarded as one of the most significant cultural figures of the 20th century and one of the greatest entertainers of all time. Jackson’s contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades

Scream was a compilation album built around the Halloween theme. Tracks included “Leave Me Alone”, “Scream”, and of course, the massive hit, “Thriller”.

PMD worked with Sony Music to raise awareness of this release, with WindowPoster™ Displays in New York and Los Angeles. With a more broad focus, displays were seen in high traffic areas such as Hollywood and Times Square.

Campaign Details:

  • WindowPoster™ Displays
  • 4 Display Weeks
  • 65-70% Target Neighborhood Coverage
  • Total Impressions: 23,660,000
  • Key Neighborhoods: Times Square, Union Square, Downtown Brooklyn, Hollywood, West Hollywood, Downtown L.A.

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