CASE STUDY

AETNA Healthcare

Aetna Medicare Advantage – Improving the lives of our heroes.

Aetna has been involved in Medicare since the very beginning, paying the first Medicare claim in 1966. Partnering with both the International Association of Fire Fighters and the Fraternal Order of Police, Aetna is making healthcare affordable to members of both organizations after a lifetime of service.

PMD partnered with Aetna and their media agency, Kinetic, to raise awareness of the availability of these programs in 22 markets across the U.S. With a highly targeted demographic of retired or soon-to-be retired fire or police officers, WindowPosters™ were displayed within a ½ mile radius from active fire and police stations.

Campaign Specifics
period

7 Display Weeks

Neigborhoods3

85-90% Target Neighborhood Coverage

IMpressions

319,769,100 Impressions

location

New York, Washington D.C., Miami, Houston, Kansas City, St. Louis, Portland ME, Seattle, Salt Lake City, Orlando, Memphis, Las Vegas, Detroit

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