Amazon Looks to PMD Media to Reach People with Hyper-Local Advertising
Amazon is the world’s most advanced online retailer, and its digital ad business pulls in billions a year with highly sophisticated customer targeting. So who did they reach out to when they opened physical grocery stores in real life?
PMD Media has been tasked with reaching people in the neighborhoods immediately surrounding brand new grocery stores, dubbed Amazon Fresh. Custom creative points people to the locations, and old-school sales offers and specials are displayed to lead people in the door, just like classic offline grocery retailers have been doing for generations.
Amazon Fresh is opening more than 20 locations this year all over the U.S
4 Neighborhoods, 65-70% Avg Neighborhood Coverage
8 Display Weeks/ 2 Periods
2 U.S. DMAs: La Verne & Murrieta CA
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