CASE STUDY

AT&T

AT&T Codes of Culture was an activation based on area codes (212, 312, 323, 404) and targeting multicultural millennials, celebrating what makes cities and cultures so unique.

Tasked with remaking AT&T’s image from staid to cool by their agency Hearts & Science, PMD focused on Los Angeles, New York, Atlanta and Chicago, in trendy, tastemaker, multicultural, millennial-heavy neighborhoods. From Rucker Park in Harlem, to Little Five Points in Atlanta, this valuable audience recognized their peers in the images of filmmakers, singers, dancers, and artists.

Campaign Specifics
period

6 Display Weeks

Neigborhoods3

85-90% Target Neighborhood Coverage

IMpressions

65,375,850 impressions

location

New York, Los Angeles, Chicago, Atlanta

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