CASE STUDY

Brooklyn Museum ‘David Bowie Is’

DAVID BOWIE IS …  alive and well at the Brooklyn Museum

Traveling the world since 2013,  DAVID BOWIE IS … the first retrospective on the life and career of the music legend, was a touring exhibit that showcased Bowie’s transformation throughout the years, with hundreds of artifacts that he himself collected, was seen at its final venue, the Brooklyn Museum.

Working hand in hand with the Brooklyn Museum team, PMD covered New York in the striking image of David Bowie, in the hip, trendy, and music heavy neighborhoods. Williamsburg to the East Village, Bowie fans, new and old, helped make this exhibit a MUST SEE of the Spring.

Campaign Specifics
period

6 Display Weeks

Neigborhoods3

85-90% Target Neighborhood Coverage

IMpressions

47,201,700 Impressions

location

Williamsburg, Park Slope, Soho/Tribeca, Chelsea, East Village

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