CASE STUDY

Centura Health

A Simple Message: Get The Covid-19 Vaccine

The images are just as simple – people together, unmasked, happy, normal scenes, nothing fancy or even Instagram-worthy. Wouldn’t it be great to get back to those mundane moments before the pandemic struck?

Centura Health, a leading healthcare provider in Colorado and Western Kansas, is focused on getting people vaccinated.

But there was an issue with using OOH for this initiative: Centura wanted their message seen in towns where there are limited OOH options. Fortunately, Rapport WW knew who to call. PMD Media reached locals with its hyper-local storefront billboard product, getting the message out in places where people live, work, and shop.

Campaign Specifics
IMpressions

2,843,568 Impressions

Neigborhoods3

4 Towns/Neighborhoods, 65-70% Avg. Neighborhood Coverage

period

4 Display Weeks
1 Period

location

2 U.S. DMAs: Pueblo CO, Garden City KS

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