CASE STUDY

Facebook’s Project Reinvent

After Facebook executives were presented with PMD Media’s case study for We ❤️ Small Business, they jumped on board with a 10 market initiative with one purpose in mind: to show the love for the small businesses that make up more than half of Facebook’s advertising revenue.

“Support Small Business” is the message. 

That’s it. Simple. No call to action, no huge branding creative.

Perhaps it’s because of the apparent lack of any self-serving sales pitch that the Facebook Project Reinvent campaign has one of the highest approval ratings of any PMD Media campaign in our almost 30 year history, according to surveys of our small business independent management.

Campaign Specifics
period

4 Display Weeks/1 Period

Neigborhoods3

85+ Neighborhoods, 60-65% Avg. Neighborhood Coverage

IMpressions

134,058,260 Impressions

location

NYC, Los Angeles, Chicago, Dallas, Boston, Detroit, Miami, Wash. D.C., Charlotte, San Francisco

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