CASE STUDY

NYU Langone Health

No one knows where and how to reach their customer base better than the healthcare industry. And that data can be incredibly granular and specific. 

As one of the nation’s premier academic medical institutions, NYU Langone wanted to reach Chinese Americans in one section of one neighborhood in New York City. Billups reached out to PMD Media, and  WindowPoster™ Displays were deployed in the front windows of storefronts on 8th Avenue in NYC’s largest Chinatown – tightly focused in less than 20 city blocks.

Devoted to patient care, education, and research, and in the wake of COVID-19, NYU Langone wanted to assure all patients that they were safe visiting their doctors and seeking treatment. 

Because the location is in the heart of Chinatown Brooklyn, doctors and staff members speak both English and Chinese, and communicate with patients in their preferred language.

Campaign Specifics
period

4 Display Weeks

Neigborhoods3

1 Neighborhood

IMpressions

2,440,368 Impressions

location

Brooklyn NY

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