CASE STUDY

PayPal

How does a major brand like PayPal show the public what it can do during a global pandemic, while at the very same time increase awareness with small businesses that use their payment platform?

The answer for PayPal’s AOR was PMD Media, with its Small Business Direct and WindowPoster Display products.

Originally slated to run just three months from September 2020, and extended four times through 2021, PMD’s WindowPoster Displays have been seen by consumers in 10 markets.

Small Business Direct, PMD Media’s latest product, has also been employed to connect storefront management with PayPal itself, serving as the bridge between the two. PMD Media personnel have been running in-store app demos with management, enabling SMBs to sign up for PayPal’s touch-free payment system within minutes.

PayPal’s push for touch-free payments comes amid a resurgence in QR code usage.

Horizon Media is using a multi-channel approach, and PMD Media has been an integral part of that effort, with its consumer-facing OOH storefront billboards, and Small Business Direct engagement.

Just as important are PMD’s unique relationships to the independent small businesses that make up its 40,000 location OOH network.

Campaign Specifics
period

36 Display Weeks

Neigborhoods3

86 Neighborhoods, 60-65% Avg

IMpressions

573,426,056 Impressions

location

Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York City, Philadelphia, San Francisco, Washington D.C.

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