CASE STUDY

Walmart Health Centers

Walmart Health Centers: The Future of Retail Healthcare

Walmart Health has been working on a new, innovative point of care model since 2019, with a pilot program located in Dallas, Georgia. Now, Walmart Health is expanding to several more markets in 2020 and 2021. 

In the Fall of 2020, Haworth Media contacted PMD for help with Walmart’s newest locations, just outside of Chicago, IL. With a hyper-focused mandate to be within a short walk or drive from two new health centers, PMD Media was tasked with being seen in the neighborhoods where healthcare has been an issue for low and moderate income families. 

Spanish and English creatives were both utilized, in order to target the LatinX community.

Campaign Specifics
period

4 Display Weeks

Neigborhoods3

2 Neighborhoods,  55-60 % Avg. Neighborhood Coverage

IMpressions

1,766,016 Impressions

location

Chicago Greater Metro Area

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