CASE STUDY

Walmart+

The Storied Retailer Answers Amazon Prime

In the fall of 2020, Walmart launched Walmart+, a membership program that gives their customers a mobile and online option by providing unlimited delivery, mobile scan & go, and discounted fuel prices. All of these benefits are in addition to the retailer’s existing customer offerings like Walmart’s free curbside pickup, next day delivery and two-day delivery.

Working with Haworth Media in the key test markets of Tampa FL, Salt Lake City UT and Fayetteville AR, PMD WindowPoster™ Displays were installed in local restaurants, cafes and salons, targeting consumers where they live, work and shop.

Campaign Specifics
IMpressions

30,474,752 Impressions

Neigborhoods3

12 Neighborhoods, 60-65% Avg. Neighborhood Coverage

period

8 Display Weeks/2 Period

location

3 U.S. DMAs: Tampa FL, Salt Lake City UT, Fayetteville AR

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