OLD SCHOOL MEDIA. MEET NEW SCHOOL TECHNOLOGY

It’s hard to imagine a more cutting-edge technology company than Apple Computer, its software and hardware has revolutionized a generation. Likewise, it would be hard to imagine a more low-tech, and revolution-causing, advertising medium like nailing a poster to the church door (think Martin Luther in 1517).

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PMD FIELD REPS GO MOBILE WITH IPODS

With technology advancing at an overnight pace, PMD is continuing to go one step further. Working with our partners at Colibri Solutions, we have developed the latest in mobile route technology.

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MORE CREATIVE USES FOR TAG TECHNOLOGY

Mobile tag technology is becoming more and more embedded in today’s economy as companies experiment with new ways to use the technology. Best Buy for example, is rolling out tag technology for the upcoming holiday shopping season.

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MICROSOFT REACHES 2 BILLION TAGS

Microsoft has reached a landmark in digital advertising. They have now printed 2 billion mobile tags in magazines. The rapid growth of tag technology is impressive, with over 1 billion of those tags having been printed in the last 4 months.

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PMD PROMOTION COMPARES MICROSOFT TAGS VS QR CODES

Interesting article from the folks at Search Engine Land comparing Microsoft tags and QR codes. Despite the explosion of mobile tagging technology and its adoption by the advertising industry, there is still not a standard 2D barcode platform. Here is a snippet from the article with direct comparisons of Microsoft tags and QR codes.

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SWAN LAKE RETURNS!

When the Tony Award winning performance of Swan Lake was returning to the stage, New York City Center used PMD Windowposters™ to promote the event. The posters included a mobile tag that when scanned, linked smartphone users to a 3 minute preview of the dazzling performance.

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