Dean’s Blog

Want to return to the days before Covid-19? Get the vaccine. That’s the message. Plain. Simple. The images are just as simple – people together, unmasked, happy. Wouldn’t it be great to get back to those normal moments? Centura Health, a leading health care provider in Colorado and Western Kansas, was focused on encouraging people to…

Every night, more than 30,000 people across the Bay Area don’t have a place to sleep. Black and LGBTQ people are disproportionately represented in that number, far exceeding their percentage of the general population. No single government, business or community organization could tackle the issue alone, it takes an entire community. Asking a simple question leads…

When healthcare companies come calling, they bring it. And by “it”, we mean data. No one knows where and how to reach their customer base better than the healthcare industry. And that data can be incredibly granular and specific. Take NYU Langone, for instance. As one of the nation’s premier academic medical institutions, NYU Langone wanted to reach Chinese Americans…

PMD Media has been developing our small business network of 35,000 independent storefronts for almost 30 years. The face to face, personal relationships we have with our venue partners are the backbone of our OOH products. Now we’re putting these relationships to work  – with a brand new product to simultaneously benefit the small business…

Aetna introduced a new Medicare product in 2019, and with open enrollment fast approaching, the healthcare giant needed a hyper-local, targeted media partner to get the word out. Aetna found what it was looking for in PMD Media storefront billboards. Every year on November 1st to December 15th, Americans have a chance to reevaluate their healthcare…

We all read the news, watch our social media feeds, zoom with our friends and colleagues. We get it – we can imagine what’s going on in the world around us. But do we really know? How is the current craziness impacting life? We’ll try and provide some clarity on one piece of the puzzle.…

Join us from the comfort of your home office. In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter. Local residents, businesses, and neighborhoods will drive the advertising recovery, and the OOH industry itself. Please join us for a lively discussion moderated by Geopath’s Kym…

We could all use some good news. In fact, … we NEED the good news. We’re in our first month working from home over here at PMD, and every day, we all read the headlines or watch press conferences, full of increasingly bad news and unbelievable reports. We are drowning in COVID-19 coverage, with no end…

The last few weeks, we’ve woken up to a fresh batch of news stories, all speaking to us of a new reality that would have sounded impossible – the stuff of sci-fi movies – just a week (a day?) ago. We open our inboxes and scroll through a steady stream of messages from clients who…