What’s the latest in Pine Valley and Llanview? You won’t find out on Network TV. After a combined 80 plus years on daytime television, All My Children and One Life to Live have moved to a PC or a smartphone near you.
Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”
2012 is almost in the history books. And for many, it’s been a tough year; economic uncertainty, presidential politics, and Hurricane Sandy loom large. Fortunately, we’ve had a good year at PMD. So let’s reflect, and say thank you to all the people in the PMD universe.
SUPER STORM SANDY AFTERMATH: BACK UP & STANDING TALL
When the storm surge from Hurricane Sandy hit the East Coast last Monday night, PMD’s New York City operation was plunged into darkness. With the help of battery operated smart phones, AM/FM radios, dedicated personnel, and a little bit of ingenuity, we were able to stay informed as well as continue working throughout the week.
Let’s face it, Social Media is here to stay. What was once just an entertaining way of seeing your friends and family make fools of themselves, is now being used to sell you things. Or is it?
Marketers are quick to latch onto the newest mobile technology, and QR Codes are no exception. More and more, mobile codes are being used in advertising, retail and entertainment.
