Women’s History: We’ve Come A Long Way, Baby

A recent ‘Editors Pick’ from AdAge is currently taped beside my desk. Rosie the Riveter – but for the modern woman? Sign me up! March is National Women’s History Month. What started as a single day is now a month-long opportunity to honor and reflect on women’s achievements while also acknowledging the challenges they face…

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Does This Ad Sell?

I took a marketing 101 course my freshman year at NYU that would leave a lasting impression, long after I was out in the real world. The adjunct professor who taught it was known as a real old-school ad man, traditional thinking from someone who knew the ins and outs like no one I’ve met…

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Geopath Member Spotlight: PMD Media

PMD Media has been picked for a member spotlight with Geopath.  Geopath is the industry standard that powers a smarter OOH marketplace. Geopath was formed for the OOH industry by the OOH industry, with the sole purpose of auditing and measuring audience. Click here for the spotlight on PMD Media. – where we’ve been and…

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