YOU CAN’T TWEET WORD-OF-MOUTH – HOW TO GET IT

Word-of-Mouth. We’ve all heard the phrase before. Advertisers love it – it’s the Holy Grail of marketing. They long for “good” word-of-mouth: people referring other people they know, to a product or service, a new TV show, a great hamburger joint down the street. “You’ve got to try this new mouth wash!”

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BEST WISHES FOR 2013

2012 is almost in the history books. And for many, it’s been a tough year; economic uncertainty, presidential politics, and Hurricane Sandy loom large. Fortunately, we’ve had a good year at PMD. So let’s reflect, and say thank you to all the people in the PMD universe.

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SUPER STORM SANDY AFTERMATH: BACK UP & STANDING TALL

When the storm surge from Hurricane Sandy hit the East Coast last Monday night, PMD’s New York City operation was plunged into darkness. With the help of battery operated smart phones, AM/FM radios, dedicated personnel, and a little bit of ingenuity, we were able to stay informed as well as continue working throughout the week.

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SOCIAL MEDIA ADVERTISING: ALL TALK, NO ACTION?

Let’s face it, Social Media is here to stay. What was once just an entertaining way of seeing your friends and family make fools of themselves, is now being used to sell you things. Or is it?

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MADONNA’S NEWEST – MDNA

When Interscope Records wanted The Queen of Pop to be seen coast to coast, who did they call? Impressions are where it’s at, even Madonna knows this. Eyeballs on your message, people in front of your images, audiences watching YOU. A network of 35,000 independent storefronts, inside 500 neighborhoods, across 22 DMAs… that’s a lot of eyeballs.

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ALISON KRAUSS – PAPER AIRPLANE

‘Paper Airplane’ marks the return of the award-winning Alison Krauss and Union Station. The sound that Krauss and longtime bandmates create is both hauntingly beautiful and familiar, mixing elegance and heartbreak.

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