Dear Small Business,
We ❤️ You.
This summer, Facebook executives were presented with PMD Media’s campaign We ️ Small Business. It was a simple idea that resonated, and happen to be similar to what the world’s largest social media platform already had in the works: a show of support for the nation’s small businesses that make up more than half of Facebook’s advertising revenue.
PMD began a 10 market initiative early last month. “Support Small Business” was the message.
That’s it. Simple. No call to action, no huge branding launch.
Perhaps it’s because of the apparent lack of any self-serving sales pitch that the Facebook Power the Comeback campaign has one of the highest approval ratings of any PMD initiative in our almost 30 year history, according to surveys of our small business network.
- Campaign Details:
- 10 U.S. DMAs
- 85+ Neighborhoods, 60-65% Avg. Neighborhood Coverage
- 4 Display Weeks/1 Period
- Audited Impressions: 134,058,260
- Key Cities: NYC, Los Angeles, Chicago, Dallas, Boston, Detroit, Miami, Wash. D.C., Charlotte, San Francisco
Thank you for reading – cheers!