In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter.
Local residents, businesses, and neighborhoods will drive the advertising recovery, and the OOH industry itself.
On May 20, 2020, PMD and Geopath hosted a lively conversation with an all-star group to discuss the Power of Hyper-Local.
Thank you to our co-sponsor Geopath, and our All-Star group who joined the discussion; Kym Frank at Geopath, Rick Robinson at Billups, Cedric Bernard at Adkom, and Brittany Harshbarger at Vita Coco.
Almost 350 people attended our virtual event and here are some of the key insights:
- Creative tailor-made for each locale is more important than ever.
- Neighborhoods are the new currency – and every neighborhood is different.
- We must add data-science to our tribal knowledge, including real-time metrics.