Situation: Interscope | Geffen | A&M Records wanted to advertise their artists’ new releases in major cities across the country. Interscope needed a company with nationwide coverage in the offline world, and the ability to focus on small areas or blanket entire DMAs with its posters. In 2006, Interscope tapped PMD Promotion for the job.
Solution: PMD has run over 50 Windowposter™ campaigns for Interscope | Geffen | A&M Records, in 20 major markets, including New York, Los Angeles, San Francisco, Chicago, Seattle, Boston, Philadelphia, Miami, and Washington DC.
These Windowposter™ campaigns have advertised the releases of some of the label’s top artists, including U2, Lady Gaga, Black Eyed Peas, OneRepublic, Lifehouse, Orianthi, MIA, Yeah Yeah Yeahs, Sheryl Crow, Beck, Keane, and Snow Patrol, to name a few.
Results: Because of PMD’s extensive and diversified network of independent storefront locations, these campaigns were able to increase awareness and thus positively effect sales for the albums by utilizing street visible Windowposter™ Displays. Interscope | Geffen | A&M Records has remained a loyal client for almost 5 years.