PMD’s continued leadership in Windowposter™ advertising has gained the attention of Microsoft. We have been featured in a Microsoft case study for our use of their Mobile Tag technology. Microsoft was impressed by our fluid integration of new tag technology on Windowposters (one of the oldest forms of print advertising) as well as our nationwide coverage. Microsoft was also interested in PMD’s development of mobile landing pages. With a mobile landing page, a mobile tag will take a smartphone to a customized page with options of what to explore next (check out Dean’s Blog on mobile landing pages).
It’s reassuring to get such positive feedback from Microsoft as they are obviously happy with our use of their technology.