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What if Out-of-Home Asked For Your Help?
Every night, more than 30,000 people across the Bay Area don’t have a place to sleep. Black and LGBTQ people are disproportionately represented in that number, far exceeding their percentage…
How Local Can OOH Be? How About to the Block Level.
When healthcare companies come calling, they bring it. And by “it”, we mean data. No one knows where and how to reach their customer base better than the healthcare industry. And that data…
With Tourism Down, A City Looks to its Locals
Why Don’t You Stay a While? One City Asks its Locals to Stay Put. First off, this is NOT a depressing post about Covid-19. This is a hopeful story about how…
PayPal Reaches Out to Small Business with PMD Media
PayPal Looks to PMD Media for Consumer & Small Business Outreach Challenge: Introduce customers to a new payment method from a trusted brand, while simultaneously engaging with local, small businesses for a new touch-free…
Showing the Facebook Love
Dear Small Business, We ❤️ You. Love, Facebook This summer, Facebook executives were presented with PMD Media’s campaign We ️ Small Business. It was a simple idea that resonated, and happen to be similar to…
New Service Launch: Small Business Direct
PMD Media has been developing our small business network of 35,000 independent storefronts for almost 30 years. The face to face, personal relationships we have with our venue partners are…
Healthcare’s Open Enrollment Advertising
Aetna introduced a new Medicare product in 2019, and with open enrollment fast approaching, the healthcare giant needed a hyper-local, targeted media partner to get the word out. Aetna found what…
What We Learned on the Ground in 5 U.S. Cities
We all read the news, watch our social media feeds, zoom with our friends and colleagues. We get it – we can imagine what’s going on in the world around…
Is the Retail Apocalypse Real? Here’s What We Saw.
The Retail Apocalypse is Here. Or is it? As a leading indicator, the numbers are quite stark;…
PMD’s 30th Anniversary Video & Photo Gallery
Sharing the Celebration On Friday, May 20th, on the top floor of a Manhattan office building, friends,…
Suddenly, I’m in a Hospital ICU, Thinking of OOH
Healthcare is Essential. So is OOH. I found myself sitting in a hospital ICU ward this past…
The Secret Sauce to 30 Years in Business
What I’ve Learned After 30 Years What is the secret ingredient in my secret ingredient soup? (- Kung…
Nike Honors the GOAT in College Basketball
The End of An Era Who is the G.O.A.T. of college basketball coaches? The debate rages on; John…
This Saint Patrick’s Day, We’re All Ukrainians
Every year on March 17th, we all become Irish … We proudly wear Kelly Green … We…
The Arts Strike Back
The Return of the Arts As the days grow longer and the seasons change, new life and…
This Valentine’s Day, It’s All About the Love
Dear Small Business: We Love You. To the corner store, the neighborhood cafe, the local bodega: Won’t…
For Your OBIE Consideration: VH1’s Black Ink Crew
“Black in Business” is up for an OBIE. The season premiere of VH1’s hit reality TV show…
Tomorrow is National Bagel Day!
January 15th is National Bagel Day. A day to celebrate the classic breakfast staple in all its…