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QR Codes: Where Will the Scan Take Us?
QR Codes Are Back on the Streets. Jennifer is walking back home from her job on a mundane Thursday afternoon. She strolls through the neighborhood, looking past the traffic commotion,…
Digital Ad Revenue is Down. Out-of-Home is Up.
OOH is surging amid slowdown in digital ad revenue. It’s no secret that digital advertising has dominated marketing budgets over the past decade. Slammed by a weakening economy, developments in…
On Prime Day, Look for the ‘Small Business Storefront’ Icon
Prime Day 2022 is Here. Whether you want to or not, you probably know that Amazon Prime Day kicked off this week, July 12 and 13, featuring sales and epic…
Waymo Drives You Places, PMD Drives Local Engagement
Waymo Sees Roads Ahead, PMD Helps Them Get There. Imagine you’re getting ready for a festive Fourth of July weekend celebration with your family and friends. You’re excited to blow…
Is the Retail Apocalypse Real? Here’s What We Saw.
The Retail Apocalypse is Here. Or is it? As a leading indicator, the numbers are quite stark; the total quantity of retailers vs. all other types of stores in PMD…
PMD’s 30th Anniversary Video & Photo Gallery
Sharing the Celebration On Friday, May 20th, on the top floor of a Manhattan office building, friends, colleagues, family and loved ones gathered together to celebrate 30 years. If you attended,…
Suddenly, I’m in a Hospital ICU, Thinking of OOH
Healthcare is Essential. So is OOH. I found myself sitting in a hospital ICU ward this past Monday morning. My 80 year old aunt fell down a flight of stairs…
The Secret Sauce to 30 Years in Business
What I’ve Learned After 30 Years What is the secret ingredient in my secret ingredient soup? (- Kung Fu Panda, sorry for the movie quote) As was the case with the movie…
PMD VENUE MAPPING ARRIVES
PMD Promotion has a new campaign reporting feature; venue mapping. Our partners over at Colibri Solutions, who have developed some great reporting software for PMD (check out our blog about Colibri), used some slick software development to bring venue mapping into our client’s e-reports.
MY FAVORITE SONG THIS WEEK: “WARM LIKE THE WIND” – DUTCH
You have got to hear this track: “Warm Like the Wind” from the band Dutch. The debut album, “A Bright Cold Day” is here. After years of critical and commercial success as the enigmatic production guru behind Jedi Mind Tricks, Stoupe presents his new band, “Dutch”.
NY TIMES REPORTS ON TV TAG TECHNOLOGY
Mobile Tag technology is continuing to gain momentum in the advertising world, with exciting results. Now, the technology is starting to be used on television. Bravo, HBO, and the Weather Channel have all used 2D barcode technology for advertising and the trend is building steam.
TAKING MOBILE TAGGING A STEP FURTHER
The cutting edge of outdoor advertising technology just got a little sharper. Mobile tag technology is already bringing Windowposter™ advertising into the next century. Now, PMD is offering its clients the next step with this new technology; mobile site landing pages.
THE EXPLODING APP WORLD
Unless you have been under a rock on Mars for the last five years, you have noticed how smart phone applications have changed the way people interact with each other and their surroundings.
PMD PROMOTION BRINGS MOBILE TAG TECHNOLOGY TO MUSICIAN BLUE SIX
Situation: Musician Blue Six wanted to use PMD to promote their new album “Noesis”. Blue Six was interested in increasing their digital sales and overall online exposure.
DEAN’S PICKS FOR AUGUST 2010
I know its been a hot one, but I hope everyone’s been having a great summer so far! We’ve been pretty busy here at PMD, but I wanted to take a second to give you a fresh new batch of Deans’s Picks for August; hot off the press!
THE CELL PHONE; A THING OF THE PAST?
Soon to be joining the telegraph, rotary phone, and possibly the land-line as historic relics of our communication past is the traditional cellular phone. The mobile phone market is beginning to prefer smartphones with their web and application abilities.
INTERSCOPE | GEFFEN | A&M RECORDS AND PMD
Situation: Interscope | Geffen | A&M Records wanted to advertise their artists’ new releases in major cities across the country. Interscope needed a company with nationwide coverage in the offline world, and the ability to focus on small areas or blanket entire DMAs with its posters. In 2006, Interscope tapped PMD Promotion for the job.
DIGITAL SIGNAGE WITH REDPOST & PMD
Into the future we go! I’m a sucker for old posters, I really am. My private collection of political campaign posters, 70’s psychedelia rock promos, Saul Bass Hitchcock movie adverts, etc is like John Cusak’s vinyl collection out of “High Fidelity”.