Mobile Tag technology is continuing to gain momentum in the advertising world, with exciting results. Now, the technology is starting to be used on television. Bravo, HBO, and the Weather Channel have all used 2D barcode technology for advertising and the trend is building steam. Soon QR code technology will be standard advertising procedure for both print and video ads, creating a more interactive experience with potential customers. Check out this NY Times article on the use of tag technology on television.
Read it here – www.nytimes.com