Over the years, we’ve come up with a few methods to demonstrate the real R.O.I. associated with WindowPoster™ displays – our favorite outdoor advertising media. Most recently, our Digital Integration capabilities have allowed us to collect data that underscores the impact our displays have on boosting ticket sales and raising awareness of events and institutions.This summer, we installed 350 WindowPoster™ displays in tandem with a digital campaign to promote Hansel & Gretel, an interactive exhibit at New York’s famed Park Avenue Armory. In addition to generating tens of thousands of dollars in direct Return On Ad Spend, the data from the digital campaign revealed just how effective our OOH efforts are:
Neighborhoods with WindowPoster™ displays composed 7 of the Top 10 performing neighborhoods in terms of conversion volume.
And those other 3 neighborhoods? They’re areas directly adjacent to neighborhoods where WindowPoster™ displays went up.