As digital OOH experiences year on year revenue growth, proliferation into more consumer touch points and enhanced audience measurement; it’s also seeing the grass shoots of programmatic trading.
While still in its nascent stages, now is the time to gather industry stakeholders to explore the opportunities and challenges ahead with pDOOH. Collaboration and consideration of traditional OOH and programmatic channels that have paved the way will be critical to ensure that a transparent, brand safe and consumer-centric marketplace emerges.
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