PMD Media is excited to announce that we have joined Geopath and are officially mapped and audited. We are currently the 5th largest OOH operator in the U.S.
Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.
Using state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach, Geopath provides powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.LEARN MORE